Likert scale questions can be used to determine the level of agreement or perception, as well as the level of satisfaction. So, “How pleased are you with your job?” could be a question from the Likert scale examples.
LEARN ABOUT: Testimonial Questions
The answer could be on a scale of 1 to 5, where 1 is strongly dissatisfied and 5 strongly satisfied with this question. This type of question collects useful data quickly. It can help the organization meet expectations by identifying opportunities for improvement.
Surveys are incomplete without an insightful Likert scale question. In this blog, we will be looking at some of the best Likert scale examples used in surveys and questionnaires. So, first things first, let’s define what the it is.
What is the Likert scale?
Likert scale questions offer a range of answer options from either end of the spectrum for the respondents to choose from. Over the years, they’ve evolved to become a favorite amongst survey makers or easy test makers as they obtain definite opinions, impressions, and approaches from the respondents.
Named after its founder, psychologist Rensis Likert, the Likert scale question is used to understand the level of agreement that the respondents have with a particular statement.
LEARN ABOUT: Rensis Likert and the Likert scale
The range provided in this scale is used to gain insights into respondents’ feelings and opinions. Agreement, frequency, likelihood, quality, or importance can be measured using a Likert scale with corresponding anchors. Scales can be either a unipolar Likert scale or a bipolar Likert scale.
LEARN ABOUT: Bipolar Questionnaire
Benefits of using the Likert scale question
Likert scales are often used in survey research to find out how people feel, what they think, or what they believe. Also, using this Scale in a survey for market research has many benefits. Some of the benefits include:
- Simple and easy to use: These questions are easy to use and require little effort from respondents. They are simple to understand and suitable for a wide range of people, even those with low education or language abilities.
- Improves data quality: This kind of question helps to keep your respondents satisfied and enhances data quality. It can help you avoid survey design mistakes like asking broad questions that respondents may struggle to answer.
- Measurable data: These questions generate measurable data that is simple to analyze and compare with other datasets. This makes it possible for researchers to draw important conclusions from the data and identify patterns or trends.
- Measures the degree of experience: It measures the respondents’ level of experience. The response data assists you in determining the scope of their current experience. You can compare it to past results to see if it has improved over time.
- Reduces response bias: Response biases are less likely to happen with this kind of scale question. When respondents have a clear set of response possibilities, they are more likely to provide honest answers.
LEARN ABOUT: Conformity Bias
Likert scale examples
This scale has gained tremendous popularity in online surveys and is used in every study, such as customer satisfaction, employee engagement, or employee satisfaction. One can bifurcate the Likert scale into two types:
- Odd Likert Scale
- Even Likert Scale
Decide wisely which type of Likert scale would provide the best results. Analysis of the target audience and evaluating the purpose of survey research are critical in determining this type of question.
Depending on whether you’d want to prompt the respondents to give responses that you wish to or wish to provide a neutral option, the respondents can select if they do not have any bias towards the other answers.
The odd Likert scale question offers a central point for the respondents to choose if they’re neutral. The even Likert Scale questions have options without a midpoint, due to which the respondents will be forced to choose from the provided answer options.
The midpoint in the Odd Scale will be interpreted differently by different respondents, but it will never be completely biased.
Odd Likert scale examples
Odd Likert scales are used when the survey creator intends to provide freedom to the respondents for the type of feedback that they provide.
- 3-point Likert scale example for Agreement: It offers agree and disagree as to the farthest points along with a neutral option.
- 5-point Likert scale example for Agreement: This scale would consist of 5 answer options, which will contain poles and a neutral option connected with intermediate answer options.
- 7-Point Likert Scale Example for Agreement: This scale offers seven different answer options related to an agreement that would be distinct enough for the respondents to answer without getting confused.
- 5-point Likert scale example for Satisfaction: This scale of measuring satisfaction will offer five answer options: satisfied and dissatisfied as the poles and a neutral option at the midpoint. These options are interlinked with other options that would provide respondents with the variations they are looking for.
- 7-point Likert scale example for Satisfaction: This scale of measuring satisfaction will offer seven answer options, such as satisfied and dissatisfied as the poles and a neutral option at the midpoint. The other options must be distinct and should add value to the scale so that respondents can provide precise feedback without any hindrances.
Researchers can similarly use these scales for measuring likelihood, importance, frequency, and many other factors.
Learn More: Odd Likert Scale Survey Template
Even Likert scale examples
This Likert scale is used in situations regarding awareness or insights or similar situations where a neutral option isn’t necessary. These questions are used where biased feedback is expected out of the respondents.
- 2-Point Likert scale example for agreement: This question is the simplest Likert scale question example where there’ll be just two options, such as agree and disagree as two poles of the scale.
- 4-point Likert scale example for agreement: This question will have two poles linked with intermediate agreement answer options. These questions are used to measure customer satisfaction as well as employee satisfaction.
- 4-point Likert scale example for satisfaction: Poles regarding satisfaction, such as satisfied and dissatisfied, will be interlinked with other answer options without a neutral answer option.
- 4-point Likert scale example for frequency: To measure frequency, marketers do not necessarily need a midpoint, so they can use an even scale question.
- 4-point Likert scale example for likelihood: Understanding the likelihood of brand shareability doesn’t require a center point. An even scale question can suffice the requirement of understanding brand shareability.
Learn More: Even Likert Scale Survey Template
Tips and best practices
A common survey technique for measuring attitudes, beliefs, and perceptions is the Likert scale. In the above, we looked at the Likert scale samples to use in your survey. Now, look at some tips and best practices to follow while designing your survey.
- Define the scale clearly: To ensure participants understand the scale, clarify each response option. Label each scale endpoint, such as “Strongly Agree” and “Strongly Disagree“.
- Format your response appropriately: Think about the best response format for your questions while creating your survey. You can use a radio button, a drop-down menu, or a sliding scale.
- Use the Odd Likert scale: Keeping the rating scale with an odd number of numbers and a “Neither Agree nor Disagree” or “Neutral” middle ground prevents responders from feeling pressed or biased toward either side of the point scale.
- Avoid using double-barreled questions: Your questions should be clear and straightforward to understand exactly what they are. Make sure you are not asking double-barreled questions that have multiple possible answers.
- Use questions, not statements: Avoid statement-based questions to avoid acquiescence bias. For example, the question “How much do you agree with the following statement: “I am satisfied with my job responsibility”?” is more likely to result in a biased response than “How satisfied are you with your job responsibilities?”.
- Test your survey questions: Before launching, test your questions with a small sample to ensure clear questions and acceptable response alternatives. This can help you find problems and make changes before the comprehensive research.
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The Likert-scale survey makes feedback and information easy to understand and reply to. This is an important question to assess a topic’s perspective or attitude, which will help the further investigation. We hope the above 10 Likert scale samples will help you understand its use.
Any company can use QuestionPro to conduct an online survey utilizing the Likert Scale. Test this kind of question right away by starting a free trial.
