Gathering insights from customers, employees, and target audiences has become a cornerstone of success for businesses and organizations in the digital era. To achieve this, the use of online survey software tools has become an indispensable practice. Let’s talk about the best online survey software tools.
These versatile platforms empower you to create, distribute, and analyze surveys with ease, enabling you to make informed decisions and drive meaningful improvements.
In this comprehensive guide, we’ll take you on a journey through the top 15 online survey software tools of 2023. Whether you’re a small business, a nonprofit organization, or an enterprise, these tools cater to every need and bring valuable data right to your fingertips.
So, if you’re ready to revolutionize your feedback collection and gain actionable insights, let’s dive into the world of the best survey software tools available today!
But wait, what exactly are online survey software tools, and what makes them so essential? Let’s find out!
What are online survey software tools?
Online survey software tools are digital platforms that facilitate the creation, distribution, and analysis of surveys and questionnaires over the Internet.
These tools provide a user-friendly interface that allows individuals and organizations to design customized surveys, reach out to their target audience, and collect valuable feedback and data.
The software streamlines the entire survey process, making it efficient and time-saving. Users can choose from a wide range of question types, customize survey layouts to align with their brand, and even automate follow-up actions based on respondents’ answers.
Once the survey is distributed, the tools compile and analyze the responses, presenting the data in easy-to-understand formats such as graphs and charts.
Businesses can use online survey software to learn about customer preferences, employee happiness, market research, and product, service, and process improvements. These solutions turn feedback into actionable intelligence, improving consumer experiences and success.
What should an online survey tool include?
A good online survey tool needs to cover three main aspects to ensure a seamless and effective surveying process:
Questionnaire design
The survey tool should offer a user-friendly and intuitive interface that allows users to create well-designed and engaging questionnaires. It should provide a wide variety of question types, such as multiple-choice, rating scales, open-ended, and more, to cater to diverse survey needs.
The tool should also allow for the customization of survey layouts, branding options, and the ability to add multimedia elements like images or videos to enhance the survey experience. Additionally, features like skip logic and branching can help tailor the survey based on respondents’ previous answers, making the questionnaire more relevant and concise.
Distribution
An excellent survey tool should offer various distribution methods to reach the target audience effectively. It should support options like email invitations, web links, social media sharing, and website embedding surveys.
Furthermore, the tool should provide tracking capabilities to monitor response rates and send reminders to non-respondents, ensuring maximum participation. Integration with customer relationship management (CRM) systems and other marketing platforms can also be beneficial for reaching specific customer segments.
Reporting
Efficient reporting is a crucial component of a good survey tool. It should automatically compile and analyze survey responses, presenting the data in clear and visually appealing formats such as charts, graphs, and tables. Real-time reporting allows users to monitor responses as they come in and make timely decisions.
Advanced reporting features like cross-tabulation and sentiment analysis can provide deeper insights into the data. Additionally, the ability to export data in various formats (e.g., Excel, PDF) enables further analysis and sharing of online survey results with stakeholders.
Why should we use survey software tools?
Business, research, and other fields depend on survey software tools. These tools are essential for gathering feedback and insights. Survey software is important for these reasons:
Efficient data collection
Online survey tools streamline data gathering, enabling quick and effective data acquisition. This efficiency saves time and resources for researchers and businesses.
Real-time data analysis
Online survey tools offer instant access to survey responses, allowing for real-time data analysis. This feature enables researchers to make timely and data-driven decisions.
Global reach
These tools provide unparalleled global reach, allowing researchers to target diverse audiences across different geographical locations. This global perspective provides valuable insights into various markets and demographics.
Higher response rates
Online surveys are more convenient for respondents, leading to higher response rates compared to traditional survey methods. The ease of participation encourages more individuals to provide feedback.
Customization and flexibility
Online survey tools offer a wide range of question types and customization options, allowing researchers to tailor surveys to their specific needs. This customization ensures that the survey aligns with the research objectives and maintains a professional appearance.
15 best online survey software tools
From user-friendly interfaces to advanced analytics, these best online survey software tools have got you covered! Let’s dive into the world of the best survey software tools available today!
01. QuestionPro
QuestionPro is a versatile and user-friendly online survey software that empowers businesses and organizations to collect valuable feedback from their target audience. Whether gathering customer opinions, conducting market research, or obtaining employee feedback, QuestionPro offers a comprehensive platform to design, distribute, and analyze surveys effectively.
Best Features:
- Embedding surveys on webpages for seamless user experience.
- Integration with various solutions for efficient data management.
- Offline survey capabilities for data collection in remote areas.
- Real-time data collection and monitoring for immediate insights.
Pros:
- User-friendly interface for quick survey creation.
- Excellent customer support for troubleshooting.
- Customizable themes for engaging surveys.
- Flexible pricing plans for scalability.
Cons:
- Limited responses on the free plan.
02. SurveyMonkey
SurveyMonkey is a widely recognized and trusted online survey software that enables users to easily create and distribute surveys. It provides a comprehensive set of features and tools for conducting various types of surveys, from simple questionnaires to complex research projects.
Best Features:
- Extensive library of pre-built survey templates for quick setup.
- Easy distribution through email, social media, website embedding, and more.
- Advanced survey logic and branching for personalized user experiences.
- Data analysis and reporting tools for actionable insights.
Pros:
- Quick and straightforward survey creation process.
- Diverse distribution methods to reach a wide audience.
- Real-time results tracking for immediate feedback assessment.
- Integration with popular apps and platforms for seamless data management.
Cons:
- Limit the number of questions and responses in the free plan.
- Limited customization options
- Advanced features require upgrading to a paid plan.
- Complex user interface
03. SurveySparrow
SurveySparrow is an innovative online survey software that provides a conversational and engaging survey experience. This platform allows users to design interactive surveys that resemble conversations, making the process more enjoyable for respondents and increasing survey completion rates.
Best Features:
- Conversational survey format that improves respondent engagement.
- Multi-channel distribution options, including email, social media, and web.
- Offline survey capabilities for data collection in remote or no-internet areas.
- In-depth analytics and real-time reports for data-driven decision-making.
Pros:
- Unique conversational format for higher response rates.
- Mobile-friendly surveys ensure a seamless experience on any device.
- Personalized surveys using skip logic and advanced question branching.
- Integration with popular tools like HubSpot, Zapier, and Google Sheets.
Cons:
- There is a limited number of responses per month in the free plan.
- Some advanced features are only offered on plans that cost more.
04. Qualtrics
Qualtrics is a robust online survey software that empowers businesses to gather and analyze complex data to gain actionable insights. With a user-friendly interface and extensive features, Qualtrics is one the leading online survey tools that enterprises, academics, and market researchers use.
Best Features:
- Extensive library of survey question types and customization options.
- Advanced logic and branching for personalized survey paths.
- Real-time data analysis with customizable dashboards and reports.
- Integration with over 1000 third-party apps for seamless data management.
Pros:
- The scalable platform is suitable for small businesses to large enterprises.
- Comprehensive customer support and extensive online resources.
- High-level data security and compliance with industry standards.
- Access to a vast selection of pre-built survey templates.
Cons:
- The steeper learning curve for new users due to advanced features.
- Higher pricing compared to some other survey tools in the market.
- A limited number of active surveys and responses in certain plans.
05. Alchemer
Alchemer, formerly known as SurveyGizmo, is a comprehensive online survey software designed to provide targeted and in-depth survey solutions. With a focus on personalized feedback collection, Alchemer offers unlimited surveys with various question types and customization options.
Best Features:
- Unlimited surveys and questions with advanced customization options.
- Powerful segmentation and conditional branching for personalized surveys.
- Seamless integration with other business tools for streamlined workflows.
- Robust reporting and analytics with real-time data visualization.
Pros:
- Flexible and scalable plans suitable for businesses of all sizes.
- Intuitive survey builder with a user-friendly interface.
- An extensive range of question types and survey templates are available.
- Responsive design for optimized surveys on any device.
Cons:
- Some advanced features may require a higher-tier plan.
- The learning curve for utilizing more complex survey options.
06. Typeform
Typeform is an innovative online survey software that focuses on creating engaging and interactive surveys. With its user-friendly interface and visually appealing design, Typeform offers a unique approach to feedback collection.
It allows users to create customized surveys with unlimited questions, enabling businesses to capture valuable insights in a fun and interactive way.
Best Features:
- Visually appealing and interactive survey design for higher engagement.
- Custom surveys with unlimited questions.
- Option to embed responses into survey text for a personalized touch.
- Integration with other apps and tools for seamless data management.
Pros:
- User-friendly interface with drag-and-drop survey builder.
- Customizable themes and templates for creative survey design.
- Real-time response tracking for immediate feedback analysis.
- Great for creating engaging quizzes and assessments.
Cons:
- Limited monthly response allowance in the free plan.
- Advanced features are available only in higher-tier plans.
07. Jotform
Jotform is a powerful online form generator that can also be used to construct successful surveys. It provides a wide choice of form templates and customization possibilities, making it simple for businesses to create surveys that meet their specific requirements.
Best Features:
- Extensive form template library for quick survey setup.
- Flexible question types, logic jumps, and conditional branching.
- Integration with third-party apps for streamlined data management.
- Mobile-responsive surveys for increased accessibility.
Pros:
- Easy-to-use drag-and-drop interface for quick form creation.
- Advanced customization options for branding and design.
- Real-time data collection and analytics for immediate insights.
- Robust security features to protect sensitive survey data.
Cons:
- There is a limited number of monthly submissions in the free plan.
- Some advanced features require higher-tier subscription plans.
08. Zoho Survey
Zoho Survey is a comprehensive online survey tool that simplifies the process of creating and analyzing surveys. With its user-friendly interface, businesses can quickly design surveys catering to their needs. Zoho Survey offers a wide range of question types, skip logic, and survey branching to enhance the survey-taking experience.
Best Features:
- Extensive library of pre-built survey templates for easy and quick setup.
- Advanced question types, skip logic, and branching for personalized surveys.
- Seamless integration with other Zoho products for efficient data management.
- Multi-language support for reaching a global audience.
Pros:
- Intuitive drag-and-drop interface for effortless survey creation.
- Customizable themes and branding options for visually appealing surveys.
- Collaborative features for team-based survey creation and analysis.
- Secure data storage and compliance with data protection regulations.
Cons:
- A limited number of responses per survey in the free plan.
09. Qualaroo
Qualaroo is a powerful online survey software that specializes in collecting customer feedback and insights. It empowers businesses to create targeted surveys that can be deployed at specific touchpoints along the customer journey.
With Qualaroo’s advanced targeting capabilities, businesses can tailor surveys based on user behavior, demographics, and other criteria, ensuring higher response rates and more relevant feedback.
Best Features:
- Advanced targeting options to reach the right audience
- In-depth analytics and reporting for actionable insights.
- Integration with popular third-party tools
- Customizable survey designs to align with brand identity.
Pros:
- Intuitive survey builder for quick and easy survey creation.
- Real-time monitoring of survey responses for timely analysis.
- Automated survey triggers based on user behavior
- Customizable survey widgets for seamless integration on websites and apps.
Cons:
- A limited number of surveys and responses in the free plan.
10. HubSpot
HubSpot offers robust free online survey tools as part of its CRM platform, making it a versatile option for businesses seeking to collect customer feedback. HubSpot offers free survey tools such as Free Form Builder that allow users to create and distribute surveys effortlessly, streamlining the feedback collection process.
With a user-friendly drag-and-drop editor and a wide range of question types, businesses can design surveys that align with their specific needs.
Best Features:
- Seamless integration with HubSpot CRM to centralize customer data.
- Customizable form questions with a variety of question types.
- Automated notification emails for follow-ups or lead alerts.
- Unlimited responses and surveys
Pros:
- Advanced survey features are available in HubSpot’s paid Marketing Hub plans.
- Effortless transfer of customer data directly into the CRM for streamlined workflows.
- A highly scalable solution is suitable for businesses of all sizes.
- Access to comprehensive analytics and reporting for actionable insights.
Cons:
- More advanced features and customization options are available only in paid plans.
- Limited design customization compared to dedicated survey tools.
11. SurveyPlanet
SurveyPlanet is a user-friendly and versatile online survey software that empowers businesses to create and distribute surveys effortlessly. With its intuitive interface and a wide range of customization options, SurveyPlanet is an ideal choice for businesses of all sizes.
Best Features:
- Unlimited surveys, questions, and responses for extensive data collection.
- A diverse library of survey templates for quick and easy survey creation.
- Real-time reporting and analytics for immediate insights.
- Embedding options for seamless integration into websites and applications.
Pros:
- User-friendly interface for quick and efficient survey building.
- Flexible and customizable themes to create engaging surveys.
- Real-time monitoring of survey responses for timely decision-making.
- Collaboration and sharing options for teamwork and feedback collection.
Cons:
- Limited design customization compared to some other survey tools.
12. SoGoSurvey
SoGoSurvey is a complete survey solution that meets the wide range of requirements of enterprises and organizations. SoGoSurvey’s user-friendly interface and extensive feature set enable users to easily design, distribute, and analyze surveys.
The platform allows for unlimited survey questions and responses, making it appropriate for enterprises of all sizes and industries.
Best Features:
- Unlimited survey questions and responses
- Advanced question types, skip logic, and branching
- Real-time reporting and data analysis
- Multilingual surveys
Pros:
- Easy-to-use interface
- Customizable survey design with branding options
- Advanced reporting and analytics tools for in-depth data interpretation.
- Collaboration and sharing features for seamless teamwork.
Cons:
- The learning curve for using all the features may be steep for new users.
- Some users report occasional glitches or technical issues.
- Limited integrations with third-party tools
13. Google Forms
Google Forms is a popular and adaptable online survey tool developed by Google. As part of the Google Workspace package, it is easily integrated with other Google programs like Google Sheets and Google Drive, making data collection and analysis simple.
Google Forms is noted for its user-friendly layout and simplicity, making it an excellent choice for quick and simple surveys.
Best Features:
- Seamless integration with other Google apps
- Simple and intuitive interface for creating surveys in minutes.
- Real-time collaboration with team members for effective survey creation.
- Auto-save feature to prevent data loss during survey creation.
Pros:
- Free to use with a Google account, making it accessible to all users.
- Easy sharing options via links or email invitations for wider distribution.
- Real-time response tracking and summary views for quick insights.
- Automatic data collection in Google Sheets for effortless data organization.
Cons:
- Limited design customization options compared to other survey tools.
14. Proprofs Survey Maker
ProProfs Survey Maker is an interactive and user-friendly online survey tool designed to simplify the process of creating engaging surveys. With a wide range of pre-built survey templates and a drag-and-drop editor, users can quickly design customized surveys tailored to their specific needs.
Best Features:
- Extensive library of professionally designed survey templates.
- Intuitive drag-and-drop editor for easy customization
- Advanced reporting and analytics to gain meaningful insights
- Multi-device compatibility
Pros:
- User-friendly interface is suitable for both beginners and experienced users.
- Robust survey branching and skip logic for personalized survey experiences.
- Real-time response tracking and analytics for immediate feedback analysis.
Cons:
- A limited number of responses is allowed on the free plan.
- Certain integrations and advanced features may require upgrading to a paid plan.
15. Survicate
Survicate is a powerful online survey tool designed to help businesses unlock valuable customer insights through smart surveys. With Survicate, users can create and deploy surveys across various channels, including email, websites, and mobile apps, to gather feedback and better understand customer preferences, needs, and satisfaction levels.
Best Features:
- Multiple survey distribution options
- Real-time customer feedback collection for prompt response analysis.
- Advanced targeting and segmentation capabilities.
- Integration with popular tools like HubSpot, Intercom, and Slack
Pros:
- Intuitive survey builder with drag-and-drop functionality
- Unlimited surveys and responses on the free plan
- Comprehensive reporting and analytics to gain actionable insights.
- Excellent customer support and resources.
Cons:
- Limited customization options on the free plan may restrict survey branding.
- Some advanced features and integrations are only available on premium plans.
How to choose the best survey software tools for your business?
Choosing the best online survey software tools for your organization requires carefully considering several critical elements.
First, determine your survey goals and audience. Choose survey software with several question types and customization choices to create customized surveys. Mobile responsiveness is necessary for respondents to participate from many devices. Real-time data collection and reporting enable quick feedback-based action.
Integration is essential for data management and analysis. Survey software must meet industry standards for data security and privacy. Excellent customer assistance can solve survey creation and distribution concerns. Choose a pricing plan that meets your budget and scales with your survey needs.
Use free samples or demos provided by survey software companies to make an informed decision. Read reviews and ask other businesses about their own experiences. By carefully evaluating these factors, you may choose the best survey software for your business goals and audience input.
Why can QuestionPro be the best choice for businesses?
QuestionPro stands out as the best choice for businesses seeking online survey software for several compelling reasons:
Versatile and feature-rich
QuestionPro offers a wide range of features that cover every aspect of the survey process, from questionnaire design to data analysis. Its extensive toolkit allows businesses to create complex surveys with various question types, skip logic, and advanced branching options.
User-friendly interface
The platform’s intuitive and user-friendly interface makes it accessible to both experienced researchers and beginners. With a simple drag-and-drop editor, businesses can quickly design professional-looking surveys without the need for technical expertise.
Multi-channel distribution
QuestionPro supports multiple distribution channels, enabling businesses to reach their target audience through email, social media, website embedding, and more. This flexibility ensures maximum survey participation and data collection.
Real-time reporting and analysis
The platform provides real-time reporting and analysis, allowing businesses to monitor survey responses and insights as they come in. This immediate feedback enables prompt decision-making and agile response strategies.
Customizable branding
With customizable themes and branding options, businesses can tailor their surveys to reflect their brand identity. This personalization enhances participant engagement and encourages survey completion.
Integration and data management
QuestionPro seamlessly integrates with popular third-party tools and platforms, such as CRM systems, analytics software, and email marketing services. This integration streamlines data management and ensures a smooth workflow.
Offline survey capabilities
For businesses conducting surveys in areas with limited internet connectivity, QuestionPro offers offline survey capabilities. This feature allows data collection even in remote locations, making it ideal for field research.
Excellent customer support
QuestionPro provides reliable customer support to assist businesses with any technical issues or inquiries. Their dedicated team ensures that users receive timely assistance and guidance when needed.
Mobile compatibility
QuestionPro is designed to be mobile-responsive, ensuring that surveys are accessible and user-friendly on various devices, including smartphones and tablets.
Scalable pricing plans
QuestionPro offers flexible pricing plans that cater to businesses of all sizes. Whether a small startup or a large enterprise, businesses can find a plan that suits their survey needs and budget.
Conclusion
Online survey software tools have revolutionized feedback collection, empowering businesses to make data-driven decisions. Each tool offers unique features and benefits, from user-friendly platforms like SurveyMonkey to comprehensive solutions like QuestionPro and Qualtrics.
After analyzing the top 15 online survey tools for 2023, QuestionPro stands out as the best option for businesses seeking effective feedback collection and analysis. QuestionPro, with its robust features and smooth interfaces, is the perfect solution for driving improved customer experiences and business success.
Choose the right survey tool for your needs and unlock valuable insights for organizational growth.
