{"id":730376,"date":"2017-04-25T06:00:20","date_gmt":"2017-04-25T06:00:20","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/%d9%86%d9%82%d8%a7%d8%b7-%d8%a7%d9%84%d8%aa%d8%b1%d9%88%d9%8a%d8%ac-%d8%a7%d9%84%d8%b5%d8%a7%d9%81%d9%8a%d8%a9-%d8%a7%d9%84%d8%ac%d9%8a%d8%af%d8%a9-nps-%d9%85%d8%a7-%d9%87%d9%8a%d8%9f\/"},"modified":"2017-04-25T06:00:20","modified_gmt":"2017-04-25T06:00:20","slug":"%d9%86%d9%82%d8%a7%d8%b7-%d8%a7%d9%84%d8%aa%d8%b1%d9%88%d9%8a%d8%ac-%d8%a7%d9%84%d8%b5%d8%a7%d9%81%d9%8a%d8%a9-%d8%a7%d9%84%d8%ac%d9%8a%d8%af%d8%a9-nps-%d9%85%d8%a7-%d9%87%d9%8a%d8%9f","status":"publish","type":"post","link":"https:\/\/qa-release.questionpro.com\/blog\/ar\/%d9%86%d9%82%d8%a7%d8%b7-%d8%a7%d9%84%d8%aa%d8%b1%d9%88%d9%8a%d8%ac-%d8%a7%d9%84%d8%b5%d8%a7%d9%81%d9%8a%d8%a9-%d8%a7%d9%84%d8%ac%d9%8a%d8%af%d8%a9-nps-%d9%85%d8%a7-%d9%87%d9%8a%d8%9f\/","title":{"rendered":"\u0646\u0642\u0627\u0637 \u0627\u0644\u062a\u0631\u0648\u064a\u062c \u0627\u0644\u0635\u0627\u0641\u064a\u0629 \u0627\u0644\u062c\u064a\u062f\u0629 (NPS): \u0645\u0627 \u0647\u064a\u061f"},"content":{"rendered":"

\u0645\u0627 \u0647\u0648 \u0635\u0627\u0641\u064a \u0646\u0642\u0627\u0637 \u0627\u0644\u062a\u0631\u0648\u064a\u062c \u0627\u0644\u062c\u064a\u062f (NPS)\u061f<\/h2>\n

\u064a\u0645\u0643\u0646 \u0623\u0646 \u062a\u062e\u0628\u0631\u0643 \u062f\u0631\u062c\u0629 \u0627\u0644\u0645\u0631\u0648\u062c \u0627\u0644\u0635\u0627\u0641\u064a \u0628\u0627\u0644\u0643\u062b\u064a\u0631 \u0639\u0646 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0639\u0645\u0644\u0643 \u060c \u0644\u0627 \u0633\u064a\u0645\u0627 \u0645\u062f\u0649 \u0646\u062c\u0627\u062d\u0643 \u0641\u064a \u0628\u0646\u0627\u0621 \u0627\u0644\u0648\u0644\u0627\u0621 \u0648\u0627\u0644\u062d\u0645\u0627\u0633 \u0628\u064a\u0646 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0623\u0648 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0623\u0648 \u0627\u0644\u0645\u0648\u0638\u0641\u064a\u0646. \u0639\u0646\u062f\u0645\u0627 \u062a\u0641\u0643\u0631 \u0641\u064a \u062a\u062d\u062f\u064a\u062f \u0623\u0647\u062f\u0627\u0641 \u0627\u0644\u0639\u0645\u0644 \u060c \u0639\u0644\u064a\u0643 \u0623\u0646 \u062a\u0633\u0623\u0644 \u060c<\/span> \u0645\u0627 \u0647\u064a \u062f\u0631\u062c\u0629 \u0627\u0644\u0645\u0631\u0648\u062c \u0627\u0644\u0635\u0627\u0641\u064a \u0627\u0644\u062c\u064a\u062f\u0629<\/span> (NPS)<\/span><\/a> \u061f<\/span> <\/p>\n

\u0627\u0644\u0625\u062c\u0627\u0628\u0629 \u0627\u0644\u0645\u062e\u062a\u0635\u0631\u0629 \u0647\u064a \u0623\u0646 NPS \u0627\u0644\u062c\u064a\u062f \u064a\u0634\u064a\u0631 \u0625\u0644\u0649 \u0623\u0646 \u0634\u0631\u0643\u062a\u0643 \u0623\u0648 \u0639\u0644\u0627\u0645\u062a\u0643 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0644\u062f\u064a\u0647\u0627 \u0639\u0645\u0644\u0627\u0621 \/ \u0645\u0631\u0648\u062c\u064a\u0646 \u0645\u062e\u0644\u0635\u064a\u0646 \u0623\u0643\u062b\u0631 \u0645\u0646 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \/ \u0627\u0644\u0645\u0646\u062a\u0642\u062f\u064a\u0646 \u0627\u0644\u0645\u062d\u0628\u0637\u064a\u0646. \u0633\u0646\u063a\u0637\u064a <\/span>\u0646\u0637\u0627\u0642\u0627\u062a \u0646\u0642\u0627\u0637 NPS<\/span> \u0627\u0644\u062a\u064a \u062a\u064f\u0639\u062a\u0628\u0631 \u0639\u0627\u0644\u0645\u064a\u064b\u0627 \u0642\u0648\u064a\u064b\u0627 \u0648\u0645\u062d\u0627\u064a\u062f\u064b\u0627 \u0648\u0641\u0642\u064a\u0631\u064b\u0627 \u060c \u0628\u0627\u0644\u0625\u0636\u0627\u0641\u0629 \u0625\u0644\u0649 \u0643\u064a\u0641\u064a\u0629 \u062a\u062d\u062f\u064a\u062f \u0645\u0627 \u0625\u0630\u0627 \u0643\u0646\u062a \u062a\u0639\u0645\u0644 \u0628\u0634\u0643\u0644 \u062c\u064a\u062f \u0641\u064a \u0645\u062c\u0627\u0644 \u0639\u0645\u0644\u0643. \u0648\u0644\u0643\u0646 \u0642\u0628\u0644 \u0623\u0646 \u0646\u062a\u0639\u0645\u0642 \u060c \u062f\u0639\u0646\u0627 \u0646\u0646\u0627\u0642\u0634 \u0645\u0627\u0647\u064a\u0629 NPS<\/span> \u0627\u0644\u0646\u062a\u064a\u062c\u0629<\/span> \u0647\u064a \u0648\u0643\u064a\u0641\u064a\u0629 \u0627\u0644\u0639\u062b\u0648\u0631 \u0639\u0644\u0649 \u0627\u0644\u0631\u0642\u0645 \u0627\u0644\u0633\u062d\u0631\u064a \u0627\u0644\u062e\u0627\u0635 \u0628\u0643.<\/span><\/p>\n

\u0627\u0644\u062d\u0642\u064a\u0642\u0629 \u0647\u064a \u0623\u0646\u0647<\/span> \u0628\u062d\u062f \u0630\u0627\u062a\u0647 \u060c \u0631\u0642\u0645 NPS<\/span> \u0644\u0627 \u0645\u0639\u0646\u0649 \u0644\u0647. \u0644\u0643\u0646\u060c <\/span>\u0648 NPS<\/span> \u062a\u0642\u064a\u064a\u0645<\/span> \u0639\u0631\u0648\u0636<\/span> \u0637\u0631\u0642 \u0645\u062e\u062a\u0644\u0641\u0629 \u0644\u0642\u064a\u0627\u0633 \u0623\u062f\u0627\u0621 \u0634\u0631\u0643\u062a\u0643 \u0648\u0645\u0642\u0627\u0631\u0646\u062a\u0647\u0627 \u0641\u064a \u0645\u0634\u0647\u062f \u062a\u0646\u0627\u0641\u0633\u064a. <\/span>\u0627\u0646<\/span> \u0646\u0642\u0627\u0637 NPS<\/span> \u0647\u064a \u0648\u0627\u062d\u062f\u0629 \u0645\u0646<\/span> \u0623\u0643\u062b\u0631 \u0645\u0642\u0627\u064a\u064a\u0633 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0641\u0627\u0639\u0644\u064a\u0629 \u0627\u0644\u062a\u064a \u064a\u0645\u0643\u0646 \u0644\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u064a\u0646 \u0627\u0633\u062a\u062e\u062f\u0627\u0645\u0647\u0627 \u0644\u0641\u0647\u0645 \u0648\u0644\u0627\u0621 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u0631\u0636\u0627\u0647\u0645. <\/span>\u0639\u0646\u062f\u0645\u0627 \u062a\u0642\u0648\u0645 \u0628\u0625\u0642\u0631\u0627\u0646 NPS<\/span> \u062a\u0642\u064a\u064a\u0645<\/span> \u0645\u0639<\/span> \u0646\u0642\u0627\u0637 \u062c\u0647\u062f \u0627\u0644\u0639\u0645\u064a\u0644<\/span><\/a>, <\/span>\u0644\u062f\u064a\u0643 \u062b\u0646\u0627\u0626\u064a \u062f\u064a\u0646\u0627\u0645\u064a\u0643\u064a<\/span>.<\/span><\/p>\n

\u0645\u0642\u064a\u0627\u0633 \u0635\u0627\u0641\u064a \u0646\u0642\u0627\u0637 \u0627\u0644\u062a\u0631\u0648\u064a\u062c (NPS)<\/h3>\n

\u0627<\/span> \u0646<\/span>\u062a\u0642\u064a\u0633 \u062f\u0631\u062c\u0629 \u0627\u0644\u0645\u0631\u0648\u062c (NPS) \u0645\u0633\u062a\u0648\u0649 \u0627\u0644\u0648\u0644\u0627\u0621 \u0628\u064a\u0646 \u0634\u0631\u0643\u062a\u0643 \u0648\u0639\u0645\u0644\u0627\u0626\u0643. \u0627\u0644\u0622\u0646 \u060c \u0631\u0628\u0645\u0627 \u062a\u0639\u0644\u0645 \u0628\u0627\u0644\u0641\u0639\u0644 \u0623\u0646 NPS \u064a\u0645\u0643\u0646 \u0623\u0646 \u064a\u0635\u0644 \u0625\u0644\u0649 -100 \u0623\u0648 \u064a\u0635\u0644 \u0625\u0644\u0649 +100. <\/span>\u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0623\u0648 \u0627\u0644\u0645\u0648\u0638\u0641\u0648\u0646 \u0627\u0644\u0630\u064a\u0646 \u064a\u0645\u0646\u062d\u0648\u0646 \u0634\u0631\u0643\u062a\u0643<\/span> \u062a\u0642\u064a\u064a\u0645 NPS<\/span> \u0625\u064a\u062c\u0627\u0628\u064a\u064b\u0627 \u0645\u0646 \u0627\u0644\u0645\u0631\u0648\u062c\u064a\u0646 \u0644\u0623\u0646\u0647\u0645 \u0639\u0644\u0649 \u0627\u0644\u0623\u0631\u062c\u062d \u0633\u064a\u0634\u0627\u0631\u0643\u0648\u0646 \u062a\u0639\u0644\u064a\u0642\u0627\u062a \u0625\u064a\u062c\u0627\u0628\u064a\u0629 \u0623\u0648 \u064a\u0648\u0635\u0648\u0646 \u0628\u0643 \u0644\u0644\u0623\u0634\u062e\u0627\u0635 \u0641\u064a \u062f\u0627\u0626\u0631\u062a\u0647\u0645 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a\u0629. \u0627\u0644\u0645\u0633\u062a\u062c\u064a\u0628\u0648\u0646 \u0627\u0644\u0630\u064a\u0646 \u0623\u0639\u0637\u0648\u0643 \u0633\u0644\u0628\u064a\u064b\u0627 <\/span>\u062a\u064f\u0639\u062a\u0628\u0631 \u0646\u0642\u0627\u0637 NPS<\/span> \u0645\u0646 \u0627\u0644\u0623\u0645\u0648\u0631 \u0627\u0644\u062a\u064a \u062a\u0646\u062a\u0642\u0635 \u0645\u0646 \u0634\u0623\u0646\u0647\u0645 \u0644\u0623\u0646\u0647\u0645 \u0639\u0644\u0649 \u0627\u0644\u0623\u0631\u062c\u062d \u0633\u064a\u0646\u0647\u0648\u0646 \u0645\u0634\u0627\u0631\u0643\u062a\u0647\u0645<\/span> \u0648\u064a\u062b\u0628\u0637\u0648\u0646 \u0627\u0644\u0642\u0627\u062f\u0645\u064a\u0646 \u0627\u0644\u062c\u062f\u062f<\/span><\/i> \u0627\u0644\u0645\u062d\u062a\u0645\u0644\u064a\u0646 \u0645\u0646 \u0627\u0644\u062a\u0639\u0627\u0645\u0644 \u0645\u0639 \u0634\u0631\u0643\u062a\u0643.<\/span><\/p>\n

\u0644\u062d\u0633\u0627\u0628<\/span> \u062f\u0631\u062c\u0629 NPS<\/span> \u0627\u0644\u062e\u0627\u0635\u0629 \u0628\u0643\u060c \u0627\u0628\u062f\u0623 \u0628\u0646\u0633\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062c\u064a\u0628\u064a\u0646 \u0627\u0644\u0630\u064a\u0646 \u062a\u0639\u062a\u0628\u0631\u0647\u0645 \u0645\u0646 \u0627\u0644\u0645\u0631\u0648\u062c\u064a\u0646 \u0648\u0627\u0637\u0631\u062d \u0627\u0644\u0646\u0633\u0628\u0629 \u0627\u0644\u0645\u0626\u0648\u064a\u0629 \u0644\u0644\u0645\u0633\u062a\u062c\u064a\u0628\u064a\u0646 \u0627\u0644\u0630\u064a\u0646 \u062a\u0639\u062a\u0628\u0631\u0647\u0645 \u0645\u0646\u062a\u0642\u062f\u064a\u0646. \u0628\u0639\u062f \u0630\u0644\u0643 \u060c \u0627\u0636\u0631\u0628 \u0647\u0630\u0627 \u0627\u0644\u0631\u0642\u0645 \u0641\u064a 100. \u0627\u0644\u0631\u0642\u0645 \u0627\u0644\u0646\u0627\u062a\u062c \u0647\u0648 NPS \u0627\u0644\u062e\u0627\u0635 \u0628\u0643. \u0639\u0646\u062f\u0645\u0627 \u062a\u0633\u062a\u063a\u0631\u0642 \u0648\u0642\u062a\u064b\u0627 \u0641\u064a \u0635\u064a\u0627\u063a\u0629 \u0627\u0633\u062a\u0628\u064a\u0627\u0646 NPS<\/a> \u0642\u0648\u064a \u060c \u064a\u0643\u0648\u0646 \u0627\u0644\u0639\u062b\u0648\u0631 \u0639\u0644\u0649 \u0647\u0630\u0627 \u0627\u0644\u0631\u0642\u0645 \u0623\u0633\u0647\u0644.<\/span><\/p>\n

\u0623\u064a \u062a\u0642\u064a\u064a\u0645 \u0625\u064a\u062c\u0627\u0628\u064a<\/span> \u0644\u0640 NPS<\/span> \u064a\u0639\u0646\u064a \u0623\u0646 \u0644\u062f\u064a\u0643 \u0627\u0644\u0645\u0632\u064a\u062f \u0645\u0646 \u0627\u0644\u0645\u062f\u0627\u0641\u0639\u064a\u0646 (\u0627\u0644\u0645\u0631\u0648\u062c\u064a\u0646) \u0627\u0644\u0645\u0633\u062a\u0639\u062f\u064a\u0646 \u0644\u062a\u0648\u0635\u064a\u0643 \u0623\u0643\u062b\u0631 \u0645\u0646 \u0627\u0644\u0646\u0642\u0627\u062f (\u0627\u0644\u0645\u0646\u062a\u0642\u062f\u064a\u0646).<\/span> \u062f\u0631\u062c\u0629<\/span> -100 \u064a\u0639\u0646\u064a \u0623\u0646 \u0643\u0644 \u0648\u0627\u062d\u062f \u0645\u0646 \u0639\u0645\u0644\u0627\u0626\u0643 \u0647\u0648 \u0645\u0646\u062a\u0642\u062f. \u0639\u0644\u0649 \u0627\u0644\u0637\u0631\u0641 \u0627\u0644\u0622\u062e\u0631 \u0645\u0646 \u0627\u0644\u0637\u064a\u0641 \u060c +100 \u064a\u0639\u0646\u064a \u0623\u0646 \u0627\u0644\u062c\u0645\u064a\u0639 \u0645\u0631\u0648\u062c\u0648\u0646. <\/span>\u062a\u0639\u062a\u0645\u062f \u0646\u0637\u0627\u0642\u0627\u062a \u0646\u0642\u0627\u0637 NPS<\/span> \u0627\u0644\u062c\u064a\u062f\u0629<\/span> \u0639\u0644\u0649 \u0628\u0639\u0636 \u0627\u0644\u0639\u0648\u0627\u0645\u0644.<\/span> <\/p>\n

\u0628\u0639\u062f \u0630\u0644\u0643 \u060c \u062f\u0639\u0646\u0627 \u0646\u063a\u0637\u064a \u0627\u0644\u0637\u0631\u0642 \u0627\u0644\u0645\u062e\u062a\u0644\u0641\u0629 \u0627\u0644\u062a\u064a \u064a\u0645\u0643\u0646\u0643 \u0645\u0646 \u062e\u0644\u0627\u0644\u0647\u0627 \u062a\u062d\u062f\u064a\u062f \u0645\u0627 \u0625\u0630\u0627 \u0643\u0627\u0646\u062a NPS \u0644\u062f\u064a\u0643 \u0642\u0648\u064a\u0629 \u0623\u0648 \u0628\u062d\u0627\u062c\u0629 \u0625\u0644\u0649 \u062a\u062d\u0633\u064a\u0646\u0627\u062a.<\/span><\/p>\n

\u0642\u0627\u0644\u0628 \u0645\u0633\u062d NPS \u0627\u0644\u0645\u062c\u0627\u0646\u064a<\/a><\/p>\n

\u0625\u0630\u0646 \u060c \u0645\u0627 \u0627\u0644\u0630\u064a \u064a\u0639\u062a\u0628\u0631 NPS \u062c\u064a\u062f\u061f<\/h3>\n

\u0647\u0646\u0627\u0643 \u0639\u062f\u0629 \u0637\u0631\u0642 \u064a\u0645\u0643\u0646\u0643 \u0645\u0646 \u062e\u0644\u0627\u0644\u0647\u0627 \u0642\u064a\u0627\u0633 NPS \u0627\u0644\u062e\u0627\u0635 \u0628\u0643<\/span> \u0648\u0627\u0643\u062a\u0633\u0627\u0628<\/span> \u0641\u0647\u0645<\/span> \u0648\u0627\u0636\u062d<\/span> \u0644\u0645\u0627 \u064a\u062c\u0628 \u0623\u0646 \u064a\u0643\u0648\u0646 \u0639\u0644\u064a\u0647 \u0647\u062f\u0641 NPS \u0627\u0644\u062e\u0627\u0635 \u0628\u0643.<\/span> \u062a\u062a\u0636\u0645\u0646 \u0647\u0630\u0647 \u0627\u0644\u0645\u0639\u0627\u064a\u064a\u0631 \u0645\u0639\u0627\u064a\u064a\u0631 NPS<\/a> \u0627\u0644\u0639\u0627\u0645\u0629 \u060c \u0648\u0627\u0644\u0645\u0634\u0647\u062f \u0627\u0644\u062a\u0646\u0627\u0641\u0633\u064a \u0641\u064a \u0635\u0646\u0627\u0639\u062a\u0643 \u060c \u0648\u0645\u0642\u0627\u0631\u0646\u0627\u062a \u0628\u064a\u0646 \u0647\u0630\u064a\u0646 \u0627\u0644\u0639\u0627\u0645\u0644\u064a\u0646 \u060c \u0648\u0623\u062e\u064a\u0631\u0627\u064b \u0627\u0644\u062a\u0642\u064a\u064a\u0645 \u0627\u0644\u0630\u0627\u062a\u064a \u0627\u0644\u0645\u0633\u062a\u0645\u0631.<\/span><\/p>\n

\u0645\u0639\u064a\u0627\u0631 NPS \u0627\u0644\u0639\u0627\u0645<\/h4>\n

\u0628\u0627\u0644\u0646\u0638\u0631 \u0625\u0644\u0649<\/span> \u0646\u0637\u0627\u0642 NPS<\/span> \u0645\u0646 -100 \u0625\u0644\u0649 +100 \u060c \u062a\u0639\u062a\u0628\u0631 \u0627\u0644\u0646\u062a\u064a\u062c\u0629 \u0627\u0644\u0625\u064a\u062c\u0627\u0628\u064a\u0629 \u0623\u0648 NPS \u0623\u0639\u0644\u0649 \u0645\u0646 0 “\u062c\u064a\u062f\u0629” \u060c \u064a\u0639\u062a\u0628\u0631<\/span> +50<\/span> “\u0645\u0645\u062a\u0627\u0632” \u0648\u0645\u0627 \u0641\u0648\u0642 70 \u064a\u0639\u062a\u0628\u0631 “\u0645\u0646 \u0627\u0644\u0637\u0631\u0627\u0632 \u0627\u0644\u0639\u0627\u0644\u0645\u064a”. \u0627\u0633\u062a\u0646\u0627\u062f\u064b\u0627 \u0625\u0644\u0649 \u0645\u0639\u0627\u064a\u064a\u0631 NPS \u0627\u0644\u0639\u0627\u0644\u0645\u064a\u0629 \u060c \u0641\u0625\u0646 \u0623\u064a \u062f\u0631\u062c\u0629 \u0623\u0639\u0644\u0649 \u0645\u0646 0 \u062a\u0643\u0648\u0646 “\u062c\u064a\u062f\u0629”. \u0647\u0630\u0627 \u064a\u0639\u0646\u064a \u0623\u0646 \u063a\u0627\u0644\u0628\u064a\u0629 \u0642\u0627\u0639\u062f\u0629 \u0639\u0645\u0644\u0627\u0626\u0643 \u0623\u0643\u062b\u0631 \u0648\u0644\u0627\u0621\u064b. <\/span>\u0636\u0639 \u0647\u0630\u0647 \u0627\u0644\u0645\u0639\u0627\u064a\u064a\u0631 \u0627\u0644\u0639\u0627\u0644\u0645\u064a\u0629 \u0641\u064a \u0627\u0644\u0627\u0639\u062a\u0628\u0627\u0631 \u0623\u062b\u0646\u0627\u0621 \u062a\u0642\u064a\u064a\u0645 \u0646\u062a\u0627\u0626\u062c\u0643. \u0644\u0627\u062d\u0638 \u0623\u0646\u0646\u0627 \u0646\u0646\u0627\u0642\u0634 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u060c \u0648\u0644\u0643\u0646 \u0646\u0641\u0633 \u0627\u0644\u0634\u064a\u0621 <\/span>\u062a\u0646\u0637\u0628\u0642 \u0646\u0637\u0627\u0642\u0627\u062a \u0646\u0642\u0627\u0637 NPS<\/span> \u0639\u0644\u0649 NPS (eNPS) \u0644\u0644\u0645\u0648\u0638\u0641\u064a\u0646:<\/span><\/p>\n

\"NPS<\/p>\n