{"id":794836,"date":"2020-04-15T06:35:02","date_gmt":"2020-04-15T06:35:02","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/%d9%86%d9%82%d8%a7%d8%b7-%d8%a7%d8%aa%d8%b5%d8%a7%d9%84-%d8%a7%d9%84%d8%b9%d9%85%d9%84%d8%a7%d8%a1-%d9%85%d8%a7-%d9%87%d9%88-%d8%af%d9%84%d9%8a%d9%84-%d9%85%d8%b9-%d8%a3%d9%85%d8%ab%d9%84%d8%a9\/"},"modified":"2023-05-29T19:07:48","modified_gmt":"2023-05-29T19:07:48","slug":"%d9%86%d9%82%d8%a7%d8%b7-%d8%a7%d8%aa%d8%b5%d8%a7%d9%84-%d8%a7%d9%84%d8%b9%d9%85%d9%84%d8%a7%d8%a1-%d9%85%d8%a7-%d9%87%d9%88-%d8%af%d9%84%d9%8a%d9%84-%d9%85%d8%b9-%d8%a3%d9%85%d8%ab%d9%84%d8%a9","status":"publish","type":"post","link":"https:\/\/qa-release.questionpro.com\/blog\/ar\/%d9%86%d9%82%d8%a7%d8%b7-%d8%a7%d8%aa%d8%b5%d8%a7%d9%84-%d8%a7%d9%84%d8%b9%d9%85%d9%84%d8%a7%d8%a1-%d9%85%d8%a7-%d9%87%d9%88-%d8%af%d9%84%d9%8a%d9%84-%d9%85%d8%b9-%d8%a3%d9%85%d8%ab%d9%84%d8%a9\/","title":{"rendered":"\u0646\u0642\u0627\u0637 \u0627\u062a\u0635\u0627\u0644 \u0627\u0644\u0639\u0645\u0644\u0627\u0621: \u0645\u0627 \u0647\u0648 + \u062f\u0644\u064a\u0644 \u0645\u0639 \u0623\u0645\u062b\u0644\u0629"},"content":{"rendered":"\n<p>\u0625\u0646 \u062a\u0648\u0641\u064a\u0631 <a href=\"https:\/\/usqa.questionpro.com\/blog\/ar\/complete-guide-to-customer-experience\/\">\u062a\u062c\u0631\u0628\u0629 \u0639\u0645\u0644\u0627\u0621 \u063a\u0646\u064a\u0629 (CX)<\/a> \u0647\u0648 \u0637\u0645\u0648\u062d \u0643\u0644 \u0639\u0644\u0627\u0645\u0629 \u062a\u062c\u0627\u0631\u064a\u0629 \u060c \u0648\u0647\u0645 \u064a\u0628\u0630\u0644\u0648\u0646 \u062c\u0647\u0648\u062f\u0627 \u0639\u062f\u064a\u062f\u0629 \u0641\u064a \u0647\u0630\u0627 \u0627\u0644\u0627\u062a\u062c\u0627\u0647. \u0647\u0630\u0627 \u0645\u0645\u0643\u0646 \u0641\u0642\u0637 \u0639\u0646\u062f\u0645\u0627 \u062a\u0636\u0639 \u0645\u0635\u0627\u0644\u062d \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0641\u064a \u0627\u0644\u0627\u0639\u062a\u0628\u0627\u0631 \u0641\u064a \u0646\u0642\u0627\u0637 \u0627\u062a\u0635\u0627\u0644 \u0627\u0644\u0639\u0645\u0644\u0627\u0621.  <\/p>\n\n<p>\u0633\u064a\u0639\u0644\u0645\u0643 \u0647\u0630\u0627 \u0627\u0644\u062f\u0644\u064a\u0644 \u0639\u0646 \u0646\u0642\u0627\u0637 \u0627\u062a\u0635\u0627\u0644 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u060c \u0648\u062b\u0644\u0627\u062b\u0629 \u0623\u0633\u0628\u0627\u0628 \u062a\u062c\u0639\u0644\u0647\u0627 \u0636\u0631\u0648\u0631\u064a\u0629 \u060c \u0648\u0645\u062c\u0645\u0648\u0639\u0629 \u0645\u0646 \u0627\u0644\u0623\u0645\u062b\u0644\u0629.<\/p>\n\n<p>\u064a\u0639\u062f \u0628\u0646\u0627\u0621 \u0645\u0646\u062a\u062c \u0631\u0627\u0626\u0639 \u0623\u0648 \u062a\u0642\u062f\u064a\u0645 \u062e\u062f\u0645\u0629 \u0645\u0645\u062a\u0627\u0632\u0629 \u0623\u062d\u062f \u0627\u0644\u0623\u0634\u064a\u0627\u0621 \u0627\u0644\u0639\u062f\u064a\u062f\u0629 \u0627\u0644\u062a\u064a \u062a\u062c\u0639\u0644 \u0623\u0648 \u062a\u0643\u0633\u0631 \u0631\u0636\u0627 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0623\u0648 \u0645\u0628\u0627\u062f\u0631\u0627\u062a \u062a\u062c\u0631\u0628\u0629 <a href=\"https:\/\/www.questionpro.com\/customer-satisfaction.html\">\u0627\u0644\u0639\u0645\u0644\u0627\u0621<\/a> . \u0625\u0646\u0647\u0627 \u0645\u062c\u0645\u0648\u0639\u0629 \u0645\u0646 \u0627\u0644\u062c\u0648\u0627\u0646\u0628 \u0645\u062b\u0644 \u0645\u0648\u0642\u0639 \u0627\u0644\u0648\u064a\u0628 \u0648\u0627\u0644\u0641\u0648\u0627\u062a\u064a\u0631 \u0648\u0627\u0644\u062a\u0633\u0644\u064a\u0645 \u0648\u0627\u0644\u062f\u0639\u0645 \u0648\u0645\u0627 \u0625\u0644\u0649 \u0630\u0644\u0643.<\/p>\n\n<p>\u0623\u064a\u0636\u0627 \u060c \u0644\u0627 \u062a\u0646\u0633 \u062a\u0646\u0632\u064a\u0644 \u0627\u0644\u0643\u062a\u0627\u0628 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a \u0627\u0644\u0645\u062c\u0627\u0646\u064a: \u062f\u0644\u064a\u0644 \u0627\u0644\u0642\u0631\u0627\u0635\u0646\u0629 \u0644\u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u060c \u0627\u0644\u0645\u062a\u0627\u062d \u0641\u064a \u0646\u0647\u0627\u064a\u0629 \u0647\u0630\u0627 \u0627\u0644\u062f\u0644\u064a\u0644!<\/p>\n\n<div class=\"tags-wrap\">\n<p class=\"content-index\" style=\"margin-top: 0;\">\u0641\u0647\u0631\u0633 \u0627\u0644\u0645\u062d\u062a\u0648\u0649<\/p>\n<ol style=\"font-weight: 400; margin: 0 30px; line-height: 22px;\">\n<li><a href=\"#what_are_customer_touchpoints\">\u0645\u0627 \u0647\u064a \u0646\u0642\u0627\u0637 \u0627\u062a\u0635\u0627\u0644 \u0627\u0644\u0639\u0645\u0644\u0627\u0621\u061f<\/a><\/li>\n<li><a href=\"#importance_of_customer_touchpoints\">\u0623\u0647\u0645\u064a\u0629 \u0646\u0642\u0627\u0637 \u0627\u062a\u0635\u0627\u0644 \u0627\u0644\u0639\u0645\u0644\u0627\u0621<\/a><\/li>\n<li><a href=\"#customer_touchpoint_examples\">\u0623\u0645\u062b\u0644\u0629 \u0639\u0644\u0649 \u0646\u0642\u0627\u0637 \u0627\u062a\u0635\u0627\u0644 \u0627\u0644\u0639\u0645\u0644\u0627\u0621<\/a>\n<ol>\n<li><a href=\"#before_purchase\">\u0642\u0628\u0644 \u0627\u0644\u0634\u0631\u0627\u0621<\/a><\/li>\n<li><a href=\"#during_purchase\">\u0623\u062b\u0646\u0627\u0621 \u0627\u0644\u0634\u0631\u0627\u0621<\/a><\/li>\n<li><a href=\"#after_purchase\">\u0628\u0639\u062f \u0627\u0644\u0634\u0631\u0627\u0621<\/a><\/li>\n<\/ol>\n<\/li>\n<li><a href=\"#how_to_use_customer_touchpoints\">\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0646\u0642\u0627\u0637 \u0627\u062a\u0635\u0627\u0644 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0644\u062c\u0645\u0639 \u0645\u0644\u0627\u062d\u0638\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621<\/a><\/li>\n<li><a href=\"#optimizing_customer_touchpoints\">\u062a\u062d\u0633\u064a\u0646 \u0646\u0642\u0627\u0637 \u0627\u062a\u0635\u0627\u0644 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643 \u0641\u064a \u0631\u062d\u0644\u0629 \u0627\u0644\u0639\u0645\u064a\u0644<\/a><\/li>\n<\/ol>\n<\/div>\n\n<h2 class=\"wp-block-heading\" id=\"what_are_customer_touchpoints\">\u0645\u0627 \u0647\u064a \u0646\u0642\u0627\u0637 \u0627\u062a\u0635\u0627\u0644 \u0627\u0644\u0639\u0645\u0644\u0627\u0621\u061f<\/h2>\n\n<p>\u0646\u0642\u0627\u0637 \u0627\u062a\u0635\u0627\u0644 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0647\u064a \u0627\u0644\u0645\u0631\u0627\u062d\u0644 \u0623\u0648 \u0627\u0644\u0646\u0642\u0627\u0637 \u0627\u0644\u062a\u064a \u062a\u062a\u0641\u0627\u0639\u0644 \u0641\u064a\u0647\u0627 \u0639\u0644\u0627\u0645\u062a\u0643 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0645\u0639 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0645\u0646 \u0627\u0644\u0628\u062f\u0627\u064a\u0629 \u0625\u0644\u0649 \u0627\u0644\u0646\u0647\u0627\u064a\u0629.<\/p>\n\n<p>\u062f\u0639\u0648\u0646\u0627 \u0646\u062a\u0646\u0627\u0648\u0644 \u0647\u0630\u0627 \u0627\u0644\u0645\u062b\u0627\u0644. \u0634\u0627\u0647\u062f \u0634\u062e\u0635 \u0645\u0627 \u0625\u0639\u0644\u0627\u0646\u0627 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\u0639\u0644\u0649 \u0639\u0646\u0648\u0627\u0646 \u0645\u062a\u062c\u0631 \u0645\u062d\u0644\u064a \u060c \u0648\u0627\u0634\u062a\u0631\u0648\u0647.<\/p>\n\n<p>\u062a\u0645 \u0627\u0644\u0634\u0631\u0627\u0621 \u0641\u064a \u0645\u062a\u062c\u0631\u0643 \u0627\u0644\u0641\u0639\u0644\u064a \u060c \u0644\u0643\u0646 \u0631\u062d\u0644\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u0628\u062f\u0623\u062a \u0639\u0628\u0631 \u0627\u0644\u0625\u0646\u062a\u0631\u0646\u062a \u0628\u0625\u0639\u0644\u0627\u0646 \u0648\u0645\u0631\u062a \u0639\u0628\u0631 \u0648\u0633\u0627\u0626\u0644 \u0645\u062e\u062a\u0644\u0641\u0629.  <\/p>\n\n<p>\u0647\u0630\u0627 \u0647\u0648 \u0627\u0644\u0633\u0628\u0628 \u0641\u064a \u0623\u0646 \u062c\u0645\u064a\u0639 \u0646\u0642\u0627\u0637 \u0627\u062a\u0635\u0627\u0644 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0645\u0647\u0645\u0629 \u0648\u0645\u0635\u0645\u0645\u0629 \u0644\u062e\u062f\u0645\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0628\u0634\u0643\u0644 \u0635\u062d\u064a\u062d. \u0628\u0646\u0627\u0621 \u0639\u0644\u0649 \u0645\u0631\u062d\u0644\u0629 <a href=\"https:\/\/usqa.questionpro.com\/blog\/ar\/%d8%b1%d8%ad%d9%84%d8%a9-%d8%a7%d9%84%d8%b9%d9%85%d9%8a%d9%84-%d9%85%d8%a7-%d9%87%d9%8a-%d9%88%d8%a3%d9%85%d8%ab%d9%84%d8%a9-free-template\/\">\u0631\u062d\u0644\u0629 \u0627\u0644\u0639\u0645\u064a\u0644<\/a> \u0627\u0644\u062a\u064a \u064a\u0645\u0631 \u0628\u0647\u0627 \u0639\u0645\u0644\u0627\u0624\u0643 \u060c \u064a\u062a\u0645 \u062a\u0642\u0633\u064a\u0645 \u0646\u0642\u0627\u0637 \u0627\u062a\u0635\u0627\u0644 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0625\u0644\u0649 3 \u0645\u062c\u0645\u0648\u0639\u0627\u062a:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">\u0642\u0628\u0644 \u0627\u0644\u0634\u0631\u0627\u0621<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">\u0623\u062b\u0646\u0627\u0621 \u0627\u0644\u0634\u0631\u0627\u0621<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">\u0628\u0639\u062f \u0627\u0644\u0634\u0631\u0627\u0621<\/span><\/li>\n<\/ul>\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"has-text-align-center\">\u062a\u0639\u0631\u0641 \u0639\u0644\u0649 \u0643\u064a\u0641\u064a\u0629 \u0625\u0646\u0634\u0627\u0621 <a href=\"https:\/\/usqa.questionpro.com\/blog\/customer-journey-guide\/\">\u062e\u0631\u064a\u0637\u0629 \u0631\u062d\u0644\u0629 \u0627\u0644\u0639\u0645\u064a\u0644<\/a> \u0627\u0644\u062e\u0627\u0635\u0629 \u0628\u0643 \u0648\u0645\u0643\u0627\u0646 \u062a\u062d\u062f\u064a\u062f \u0646\u0642\u0627\u0637 \u0627\u062a\u0635\u0627\u0644 \u0627\u0644\u0639\u0645\u0644\u0627\u0621.<\/p>\n<\/blockquote>\n\n<h2 class=\"wp-block-heading\" id=\"importance_of_customer_touchpoints\">\u0644\u0645\u0627\u0630\u0627 \u062a\u0639\u062a\u0628\u0631 \u0646\u0642\u0627\u0637 \u0627\u062a\u0635\u0627\u0644 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643 \u0645\u0647\u0645\u0629\u061f<\/h2>\n\n<p>\u0644\u0642\u062f \u0630\u0643\u0631\u0646\u0627 \u0628\u0627\u0644\u0641\u0639\u0644 \u0643\u064a\u0641 \u064a\u0648\u0641\u0631\u0648\u0646 \u062a\u0641\u0627\u0639\u0644\u0627\u062a \u0648\u0644\u0642\u0627\u0621\u0627\u062a \u0628\u064a\u0646 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643\u064a\u0646 \u0648\u0639\u0644\u0627\u0645\u062a\u0643 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629. \u0648\u0644\u0643\u0646 \u0645\u0627 \u0647\u0648 \u062a\u0623\u062b\u064a\u0631 \u0630\u0644\u0643 \u0639\u0644\u0649 \u0634\u0631\u0643\u062a\u0643 \u0645\u0646 \u0645\u0646\u0638\u0648\u0631 \u0639\u0645\u0644\u064a\u061f<\/p>\n\n<p>\u0636\u0639 \u0641\u064a \u0627\u0639\u062a\u0628\u0627\u0631\u0643 \u0647\u0630\u0647 \u0627\u0644\u0623\u0633\u0628\u0627\u0628 \u0627\u0644\u062b\u0644\u0627\u062b\u0629:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>\u0646\u0642\u0627\u0637 \u0627\u062a\u0635\u0627\u0644 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 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\u062a\u0624\u062f\u064a \u0625\u0644\u0649 \u0646\u062a\u0627\u0626\u062c \u0627\u0643\u062a\u0633\u0627\u0628 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u0627\u0644\u0627\u062d\u062a\u0641\u0627\u0638 \u0628\u0647\u0645 \u0623\u0648 \u0643\u0633\u0631\u0647\u0627.<\/li>\n\n\n\n<li>\u064a\u0645\u0643\u0646 \u062a\u062e\u0635\u064a\u0635 \u0646\u0642\u0627\u0637 \u0627\u062a\u0635\u0627\u0644 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0644\u0644\u0645\u0633\u062a\u0647\u0644\u0643\u064a\u0646 \u0627\u0644\u062f\u064a\u0645\u0648\u063a\u0631\u0627\u0641\u064a\u064a\u0646 \u0648\u0627\u0644\u0623\u0641\u0631\u0627\u062f. \u0647\u0630\u0627 \u0645\u0641\u064a\u062f \u0644\u0644\u0645\u0633\u0648\u0642\u064a\u0646 \u0648\u0645\u0637\u0648\u0631\u064a \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0644\u0623\u0646\u0643 \u0644\u0633\u062a \u0645\u0636\u0637\u0631\u0627 \u0625\u0644\u0649 \u0625\u0646\u0634\u0627\u0621 \u0645\u0633\u0627\u0631 \u0648\u0627\u062d\u062f \u0645\u062a\u062c\u0627\u0646\u0633 \u0641\u0642\u0637 \u0648\u062a\u0641\u0648\u064a\u062a \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643\u064a\u0646 \u0627\u0644\u0630\u064a\u0646 \u0642\u062f \u0644\u0627 \u064a\u062a\u0641\u0627\u0639\u0644\u0648\u0646 \u0645\u0639 \u0643\u0644 \u0646\u0642\u0637\u0629 \u0627\u062a\u0635\u0627\u0644 \u062a\u0645\u0627\u0645\u0627 \u0643\u0645\u0627 \u062a\u062a\u0648\u0642\u0639 \u0645\u0646\u0647\u0645. \u0647\u0646\u0627\u0643 \u0645\u062c\u0627\u0644 \u0644\u062a\u0643\u0648\u0646 \u0631\u0634\u064a\u0642\u0627 \u060c \u0648\u0647\u0630\u0647 \u0623\u062e\u0628\u0627\u0631 \u0631\u0627\u0626\u0639\u0629.<\/li>\n\n\n\n<li>\u064a\u0645\u0643\u0646 \u0623\u0646 \u062a\u0633\u0627\u0639\u062f\u0643 \u0646\u0642\u0627\u0637 \u0627\u062a\u0635\u0627\u0644 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0641\u064a \u0642\u064a\u0627\u0633 \u062a\u0642\u062f\u0645\u0643 \u0648\u062a\u062a\u0628\u0639\u0647. \u0641\u064a \u0627\u0644\u0642\u0633\u0645 \u0627\u0644\u062a\u0627\u0644\u064a \u060c \u0646\u0648\u0636\u062d \u0627\u0644\u0639\u062f\u064a\u062f \u0645\u0646 \u0627\u0644\u0623\u0635\u0648\u0644 \u0627\u0644\u062a\u064a \u064a\u0645\u0643\u0646\u0643 \u0625\u0646\u0634\u0627\u0624\u0647\u0627 \u0644\u062a\u0633\u0647\u064a\u0644 \u0646\u0642\u0627\u0637 \u0627\u0644\u0627\u062a\u0635\u0627\u0644 \u0644\u0639\u0644\u0627\u0645\u062a\u0643 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629.  <br\/><br\/>\u0633\u062a\u062a\u0639\u0631\u0641 \u0639\u0644\u0649 \u0643\u064a\u0641\u064a\u0629 \u0642\u064a\u0627\u0633 \u0627\u0644\u062a\u0641\u0627\u0639\u0644 \u0645\u0639 \u0643\u0644 \u0648\u0633\u064a\u0637: \u0645\u0634\u0627\u0647\u062f\u0627\u062a \u0627\u0644\u0641\u064a\u062f\u064a\u0648 \u0623\u0648 \u062a\u0635\u0646\u064a\u0641\u0627\u062a \u0627\u0644\u0628\u062d\u062b \u0623\u0648 \u0627\u0644\u0648\u0642\u062a \u0627\u0644\u0630\u064a \u062a\u0642\u0636\u064a\u0647 \u0639\u0644\u0649 \u0627\u0644\u0635\u0641\u062d\u0629 \u0623\u0648 \u0627\u0644\u0646\u0642\u0631\u0627\u062a. \u0648\u0639\u0646\u062f\u0645\u0627 \u062a\u0642\u064a\u0633 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0645\u0646 \u0646\u0642\u0627\u0637 \u0627\u062a\u0635\u0627\u0644 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643\u060c \u064a\u0645\u0643\u0646\u0643 \u062a\u0646\u0638\u064a\u0645 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0648\u062a\u062d\u0633\u064a\u0646 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u062a\u0643 \u0644\u062a\u062d\u0642\u064a\u0642 \u0646\u062c\u0627\u062d \u0623\u0643\u0628\u0631.<\/li>\n<\/ul>\n\n<h2 class=\"wp-block-heading\" id=\"customer_touchpoint_examples\">\u0623\u0645\u062b\u0644\u0629 \u0639\u0644\u0649 \u0646\u0642\u0627\u0637 \u0627\u062a\u0635\u0627\u0644 \u0627\u0644\u0639\u0645\u0644\u0627\u0621<\/h2>\n\n<p>\u0627\u0644\u0622\u0646 \u0628\u0639\u062f \u0623\u0646 \u0639\u0631\u0641\u0646\u0627 \u0645\u0627 \u0647\u064a \u0646\u0642\u0627\u0637 \u0627\u0644\u0627\u062a\u0635\u0627\u0644 \u060c \u062f\u0639\u0648\u0646\u0627 \u0646\u0644\u0642\u064a \u0646\u0638\u0631\u0629 \u0639\u0644\u0649 \u0628\u0639\u0636 \u0627\u0644\u0646\u0642\u0627\u0637 \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 \u0628\u0646\u0627\u0621 \u0639\u0644\u0649 \u0631\u062d\u0644\u0629 \u0627\u0644\u0639\u0645\u064a\u0644.<\/p>\n\n<h3 class=\"wp-block-heading\" id=\"before_purchase\">\u0642\u0628\u0644 \u0627\u0644\u0634\u0631\u0627\u0621<\/h3>\n\n<ul class=\"wp-block-list\">\n<li> <span style=\"font-family: Raleway, sans-serif; font-size: 20px;\">\u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0639\u0628\u0631 \u0627\u0644\u0625\u0646\u062a\u0631\u0646\u062a<\/span> <br\/>\u062a\u0639\u0631\u0641 \u0623\u064a\u0636\u0627 \u0628\u0627\u0633\u0645 \u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0627\u0644\u0628\u0627\u0646\u0631 \u0627\u0644\u0631\u0642\u0645\u064a\u0629 \u060c \u0648\u0647\u064a \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u0631\u0627\u0647\u0627 \u0639\u0644\u0649 \u0645\u0648\u0627\u0642\u0639 \u0627\u0644\u0648\u064a\u0628 \u0627\u0644\u0645\u062e\u062a\u0644\u0641\u0629 \u0625\u0645\u0627 \u0639\u0644\u0649 \u0627\u0644\u062c\u0627\u0646\u0628 \u0623\u0648 \u0627\u0644\u0623\u0633\u0641\u0644 \u0623\u0648 \u0641\u064a \u0627\u0644\u0623\u0639\u0644\u0649. \u062a\u0633\u0627\u0639\u062f \u0646\u0642\u0637\u0629 \u0627\u0644\u0627\u062a\u0635\u0627\u0644 \u0627\u0644\u0641\u0639\u0627\u0644\u0629 \u0647\u0630\u0647 \u0641\u064a \u0632\u064a\u0627\u062f\u0629 \u062d\u0631\u0643\u0629 \u0627\u0644\u0645\u0631\u0648\u0631 \u0648\u062a\u0624\u062f\u064a \u0625\u0644\u0649 \u0645\u0648\u0642\u0639 \u0627\u0644\u0648\u064a\u0628 \u0627\u0644\u062e\u0627\u0635 \u0628\u0643.<\/li>\n<\/ul>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/usqa.questionpro.com\/blog\/wp-content\/uploads\/2020\/04\/display-ad-example-1-1-1-1.png\" alt=\"&#x645;&#x62B;&#x627;&#x644; &#x639;&#x644;&#x649; &#x627;&#x644;&#x625;&#x639;&#x644;&#x627;&#x646; &#x627;&#x644;&#x635;&#x648;&#x631;&#x64A;\" class=\"wp-image-107439\"\/><\/figure><\/div>\n<p class=\"has-text-align-center\"><span style=\"font-weight: 400;\">\u0627\u0644\u0645\u0635\u062f\u0631: \u0627\u0644\u0645\u0648\u0646\u0648\u0645\u062a\u0631\u064a<\/span><\/p>\n\n<ul class=\"wp-block-list\">\n<li> <span style=\"font-family: Raleway, sans-serif; font-size: 20px;\">\u0648\u0633\u0627\u0626\u0644 \u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a<\/span> <br\/>\u064a\u0645\u0643\u0646\u0643 \u0627\u0644\u0648\u0635\u0648\u0644 \u0625\u0644\u0649 \u0622\u0644\u0627\u0641 \u0627\u0644\u0623\u0634\u062e\u0627\u0635 \u0623\u0648 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 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\u0627\u0644\u0639\u0645\u0644\u0627\u0621. \u0644\u064a\u0633 \u0647\u0630\u0627 \u0641\u0642\u0637 \u060c \u0648\u0644\u0643\u0646 \u064a\u0645\u0643\u0646\u0643 \u0627\u0633\u062a\u062e\u062f\u0627\u0645\u0647 \u0644\u0625\u0642\u0627\u0645\u0629 \u0639\u0644\u0627\u0642\u0627\u062a \u060c \u0648\u062a\u0631\u0642\u0628 \u0645\u0631\u0627\u062c\u0639\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u060c \u0648\u062a\u0639\u0632\u064a\u0632 \u0633\u0645\u0639\u0629 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u060c \u0648\u0645\u0627 \u0625\u0644\u0649 \u0630\u0644\u0643.<\/li>\n<\/ul>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/usqa.questionpro.com\/blog\/wp-content\/uploads\/2020\/04\/pasted-image-0-1-1-1.png\" alt=\"&#x648;&#x633;&#x627;&#x626;&#x644; &#x627;&#x644;&#x62A;&#x648;&#x627;&#x635;&#x644; &#x627;&#x644;&#x627;&#x62C;&#x62A;&#x645;&#x627;&#x639;&#x64A;\" class=\"wp-image-107446\"\/><\/figure><\/div>\n<p class=\"has-text-align-center\"><span style=\"font-weight: 400;\">\u0627\u0644\u0645\u0635\u062f\u0631: \u062a\u0648\u064a\u062a\u0631<\/span><\/p>\n\n<ul class=\"wp-block-list\">\n<li> <span style=\"font-family: Raleway, sans-serif; font-size: 20px;\">\u0627\u0644\u0627\u062d\u0627\u0644\u0627\u062a<\/span> <br\/>\u064a\u0639\u062f \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0634\u0641\u0647\u064a \u0623\u0648 \u0627\u0644\u0625\u062d\u0627\u0644\u0627\u062a \u0623\u0643\u062b\u0631 \u0641\u0639\u0627\u0644\u064a\u0629 \u0645\u0646 \u0623\u064a \u062d\u0645\u0644\u0629 \u062a\u0631\u0648\u064a\u062c\u064a\u0629 \u0623\u0648 \u062a\u0633\u0648\u064a\u0642\u064a\u0629 \u0642\u062f \u062a\u062f\u064a\u0631\u0647\u0627. \u0642\u0627\u0644 83\u066a \u0645\u0646 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0625\u0646\u0647\u0645 \u064a\u062b\u0642\u0648\u0646 \u0641\u064a \u0623\u0642\u0631\u0627\u0646\u0647\u0645 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\u0641\u064a \u0646\u0642\u0627\u0637 \u0627\u062a\u0635\u0627\u0644 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643\u064a\u0646 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a\u0629 \u0627\u0644\u062a\u0642\u0644\u064a\u062f\u064a\u0629 \u0647\u0630\u0647 \u0643\u062f\u0641\u0639\u0627\u062a \u0623\u0648 \u062a\u0630\u0643\u064a\u0631\u0627\u062a \u0628\u0623\u0646 \u0639\u0644\u0627\u0645\u062a\u0643 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0645\u0648\u062c\u0648\u062f\u0629 \u060c \u0648\u0623\u0646\u0647\u0627 \u0630\u0627\u062a \u0635\u0644\u0629 \u060c \u0648\u064a\u0645\u0643\u0646 \u0623\u0646 \u062a\u062c\u0639\u0644 \u062d\u064a\u0627\u062a\u0647\u0645 \u0623\u0641\u0636\u0644.  <br\/><br\/>\u0644\u0642\u062f \u0631\u0627\u062c\u0639\u0646\u0627 \u0628\u0639\u0636 \u0627\u0644\u0637\u0631\u0642 \u0627\u0644\u062a\u064a \u064a\u0645\u0643\u0646\u0643 \u0645\u0646 \u062e\u0644\u0627\u0644\u0647\u0627 \u062a\u0633\u0647\u064a\u0644 \u0627\u0644\u0627\u062a\u0635\u0627\u0644\u0627\u062a \u0645\u0639 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643\u064a\u0646. \u0645\u0646 \u0627\u0644\u0645\u0633\u0644\u0645 \u0628\u0647 \u0623\u0646 \u0623\u0645\u062b\u0644\u0629 \u0646\u0642\u0627\u0637 \u0627\u062a\u0635\u0627\u0644 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0644\u062f\u064a\u0646\u0627 \u0631\u0642\u0645\u064a\u0629 \u0641\u064a \u0627\u0644\u063a\u0627\u0644\u0628 \u0644\u0623\u0646 \u0645\u0639\u0638\u0645 \u0631\u062d\u0644\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u064a\u0648\u0645 \u062a\u062a\u0645 \u0639\u0628\u0631 \u0627\u0644\u0625\u0646\u062a\u0631\u0646\u062a.<br\/><br\/>\u0627\u0646\u062a\u0628\u0647 \u0625\u0644\u0649 \u0627\u0644\u0637\u0631\u0642 \u0627\u0644\u062a\u064a \u062a\u0648\u0627\u062c\u0647 \u0628\u0647\u0627 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u0623\u062e\u0631\u0649 \u0648\u0627\u0644\u0623\u0635\u0648\u0644 \u0627\u0644\u062a\u064a \u062a\u062c\u0639\u0644 \u0647\u0630\u0647 \u0627\u0644\u0644\u062d\u0638\u0627\u062a \u062c\u0630\u0627\u0628\u0629 \u0644\u0643. \u0627\u0633\u0623\u0644 \u0646\u0641\u0633\u0643 \u0639\u0645\u0627 \u0625\u0630\u0627 \u0643\u0627\u0646\u0648\u0627 \u064a\u062c\u0628\u0631\u0648\u0646\u0643 \u0639\u0644\u0649 \u0627\u0644\u0645\u0636\u064a \u0642\u062f\u0645\u0627 \u0641\u064a \u0647\u0630\u0647 \u0627\u0644\u0639\u0644\u0627\u0645\u0627\u062a \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0641\u064a \u0631\u062d\u0644\u0629 \u0627\u0644\u0639\u0645\u064a\u0644. \u0623\u0646\u062a \u062a\u0639\u0644\u0645 \u0623\u0646\u0643 \u0648\u062c\u062f\u062a \u0644\u0644\u062a\u0648 \u0646\u0642\u0637\u0629 \u0627\u062a\u0635\u0627\u0644 \u0646\u0627\u062c\u062d\u0629 \u0639\u0646\u062f\u0645\u0627 \u062a\u0643\u0648\u0646 \u0627\u0644\u0625\u062c\u0627\u0628\u0629 \u0646\u0639\u0645.<\/li>\n<\/ul>\n\n<h3 class=\"wp-block-heading\" id=\"during_purchase\"><b>\u0623\u062b\u0646\u0627\u0621 \u0627\u0644\u0634\u0631\u0627\u0621<\/b><\/h3>\n\n<ul class=\"wp-block-list\">\n<li> <span style=\"font-family: Raleway, sans-serif; font-size: 20px;\">\u0627\u0644\u0643\u062a\u064a\u0628\u0627\u062a<\/span> <br\/>\u062a\u0639\u062f \u0643\u062a\u0627\u0644\u0648\u062c\u0627\u062a \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0623\u0648 \u0627\u0644\u0643\u062a\u064a\u0628\u0627\u062a \u0637\u0631\u064a\u0642\u0629 \u0631\u0627\u0626\u0639\u0629 \u0644\u0639\u0631\u0636 \u0645\u0646\u062a\u062c\u0627\u062a\u0643 \u0623\u0648 \u062e\u062f\u0645\u0627\u062a\u0643 \u0639\u0628\u0631 \u0627\u0644\u0646\u0633\u062e \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629 \u0639\u0628\u0631 \u0627\u0644\u0625\u0646\u062a\u0631\u0646\u062a \u0623\u0648 \u0627\u0644\u0646\u0633\u062e \u0627\u0644\u0645\u0637\u0628\u0648\u0639\u0629. \u062a\u0633\u0627\u0639\u062f \u0635\u0648\u0631 \u0648\u0623\u0648\u0635\u0627\u0641 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0641\u064a \u0627\u0644\u062d\u0635\u0648\u0644 \u0639\u0644\u0649 \u062c\u0645\u064a\u0639 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0627\u0644\u0644\u0627\u0632\u0645\u0629 \u0644\u0644\u0634\u0631\u0627\u0621.<\/li>\n<\/ul>\n\n<ul class=\"wp-block-list\">\n<li> <span style=\"font-family: Raleway, sans-serif; font-size: 20px;\">\u0645\u0631\u0627\u062c\u0639\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621<\/span> <br\/>\u062a\u062a\u064a\u062d \u0627\u0644\u0639\u062f\u064a\u062f \u0645\u0646 \u0645\u0648\u0627\u0642\u0639 \u0627\u0644\u0648\u064a\u0628 \u0644\u0644\u0639\u0645\u0644\u0627\u0621 \u0646\u0634\u0631 \u0645\u0631\u0627\u062c\u0639\u0627\u062a \u0627\u0644\u0645\u0646\u062a\u062c \u061b \u064a\u0645\u0643\u0646\u0647\u0645 \u062a\u0642\u064a\u064a\u0645 \u0627\u0644\u0645\u0646\u062a\u062c \u0648\u0646\u0634\u0631 \u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0623\u0648 \u062a\u0639\u0644\u064a\u0642\u0627\u062a \u0645\u062d\u062f\u062f\u0629 \u062d\u0648\u0644 \u0627\u0644\u062c\u0648\u0627\u0646\u0628. \u0645\u0646 \u0627\u0644\u0645\u0647\u0645 \u0623\u0646 \u062a\u062a\u0630\u0643\u0631 \u0623\u0646 \u0639\u0645\u0644\u0627\u0626\u0643 \u0627\u0644\u0645\u062d\u062a\u0645\u0644\u064a\u0646 \u064a\u0634\u064a\u0631\u0648\u0646 \u0625\u0644\u0649 \u0647\u0630\u0647 \u0627\u0644\u0645\u0631\u0627\u062c\u0639\u0627\u062a \u0648\u064a\u0642\u064a\u0645\u0648\u0646 \u0642\u0631\u0627\u0631\u0627\u062a \u0627\u0644\u0634\u0631\u0627\u0621 \u0627\u0644\u062e\u0627\u0635\u0629 \u0628\u0647\u0645.<\/li>\n<\/ul>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/usqa.questionpro.com\/blog\/wp-content\/uploads\/2020\/04\/20-Customer-Touchpoints-That-Will-Optimize-Your-Customer-Journey-5-1-1.png\" alt=\"&#x645;&#x644;&#x627;&#x62D;&#x638;&#x627;&#x62A;\" class=\"wp-image-107460\"\/><\/figure><\/div>\n<p class=\"has-text-align-center\"><span style=\"font-weight: 400;\">\u0627\u0644\u0645\u0635\u062f\u0631: \u0623\u0645\u0627\u0632\u0648\u0646<\/span><\/p>\n\n<ul class=\"wp-block-list\">\n<li> <span style=\"font-family: Raleway, sans-serif; font-size: 20px;\">\u0646\u0642\u0627\u0637 \u0627\u0644\u0628\u064a\u0639<\/span> <br\/>\u062a\u0639\u062f \u0646\u0642\u0637\u0629 \u0627\u0644\u0627\u062a\u0635\u0627\u0644 \u0627\u0644\u0646\u0647\u0627\u0626\u064a\u0629 \u0642\u0628\u0644 \u0623\u0646 \u064a\u0642\u0648\u0645 \u0639\u0645\u0644\u0627\u0624\u0643 \u0628\u0627\u0644\u0634\u0631\u0627\u0621 \u0646\u0642\u0637\u0629 \u0627\u062a\u0635\u0627\u0644 \u062d\u0627\u0633\u0645\u0629 \u0641\u064a \u0645\u0631\u062d\u0644\u0629 &#8220;\u0623\u062b\u0646\u0627\u0621 \u0627\u0644\u0634\u0631\u0627\u0621&#8221;. \u0633\u064a\u0642\u062f\u0645 \u0645\u0646\u062f\u0648\u0628\u0648 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0645\u0639\u0644\u0648\u0645\u0627\u062a \u062d\u0648\u0644 \u0627\u0644\u0645\u0646\u062a\u062c \u0648\u0645\u0627 \u0647\u064a \u0627\u0644\u0645\u062e\u0627\u0648\u0641 \u0648\u0627\u0644\u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a \u0648\u0627\u0644\u0645\u062a\u0637\u0644\u0628\u0627\u062a \u0627\u0644\u062a\u064a \u0633\u064a\u0647\u062a\u0645 \u0628\u0647\u0627.<\/li>\n<\/ul>\n\n<h3 class=\"wp-block-heading\" id=\"after_purchase\"><b>\u0628\u0639\u062f \u0627\u0644\u0634\u0631\u0627\u0621<\/b><\/h3>\n\n<ul class=\"wp-block-list\">\n<li> <span style=\"font-family: Raleway, sans-serif; font-size: 20px;\">\u0627\u0633\u062a\u0637\u0644\u0627\u0639\u0627\u062a \u0627\u0644\u0631\u0623\u064a<\/span> <br\/>\u062a\u0633\u0627\u0639\u062f \u0627\u0633\u062a\u0637\u0644\u0627\u0639\u0627\u062a \u0622\u0631\u0627\u0621 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0647\u0630\u0647 \u060c \u0627\u0644\u062a\u064a \u064a\u062a\u0645 \u0625\u0631\u0633\u0627\u0644\u0647\u0627 \u0628\u0639\u062f \u0634\u0631\u0627\u0621 \u0627\u0644\u0645\u0646\u062a\u062c \u060c \u0641\u064a \u062a\u0642\u064a\u064a\u0645 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u064a\u0644. \u0625\u0630\u0627 \u0643\u0627\u0646\u062a <a href=\"https:\/\/usqa.questionpro.com\/blog\/ar\/complete-guide-to-customer-experience\/\">\u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u064a\u0644<\/a> \u0641\u0631\u064a\u062f\u0629 \u0645\u0646 \u0646\u0648\u0639\u0647\u0627 \u060c \u0641\u0645\u0627 \u0627\u0644\u0630\u064a \u062c\u0639\u0644\u0647\u0627 \u0643\u0630\u0644\u0643\u061f \u0625\u0630\u0627 \u0644\u0645 \u064a\u0643\u0646 \u0627\u0644\u0623\u0645\u0631 \u0643\u0630\u0644\u0643 \u060c \u0641\u0645\u0627 \u0627\u0644\u0630\u064a \u064a\u0645\u0643\u0646 \u0639\u0645\u0644\u0647 \u0628\u0634\u0643\u0644 \u0623\u0641\u0636\u0644\u061f \u0647\u0630\u0647 \u0644\u064a\u0633\u062a \u0633\u0648\u0649 \u0628\u0639\u0636 \u0627\u0644\u0646\u0642\u0627\u0637 \u0627\u0644\u062a\u064a \u064a\u0645\u0643\u0646\u0643 \u0645\u0646 \u062e\u0644\u0627\u0644\u0647\u0627 \u0627\u0644\u062d\u0635\u0648\u0644 \u0639\u0644\u0649 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0648\u062a\u062d\u0633\u064a\u0646 \u0639\u0645\u0644\u064a\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u062e\u0627\u0635\u0629 \u0628\u0643.<\/li>\n<\/ul>\n\n<ul class=\"wp-block-list\">\n<li> <span style=\"font-family: Raleway, sans-serif; font-size: 20px;\">\u0625\u0631\u0633\u0627\u0644 \u0627\u0644\u0642\u0648\u0627\u0626\u0645 \u0628\u0627\u0644\u0628\u0631\u064a\u062f \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a<\/span> <br\/>\u0642\u062f \u064a\u0631\u063a\u0628 \u0627\u0644\u0639\u062f\u064a\u062f \u0645\u0646 \u0639\u0645\u0644\u0627\u0626\u0643 \u0641\u064a \u062a\u0644\u0642\u064a \u0631\u0633\u0627\u0626\u0644 \u0627\u0644\u0628\u0631\u064a\u062f \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a \u0627\u0644\u062e\u0627\u0635\u0629 \u0628\u0643 \u062d\u0648\u0644 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0648\u0627\u0644\u0639\u0631\u0648\u0636 \u0627\u0644\u062c\u062f\u064a\u062f\u0629 \u0648\u0645\u0627 \u0625\u0644\u0649 \u0630\u0644\u0643 \u060c \u0648\u0633\u0648\u0641 \u064a\u0634\u062a\u0631\u0643\u0648\u0646 \u0641\u064a\u0647\u0627. \u0647\u0630\u0647 \u0641\u0631\u0635\u0629 \u0645\u0645\u062a\u0627\u0632\u0629 \u0644\u0632\u064a\u0627\u062f\u0629 \u0628\u064a\u0639 \u0645\u0646\u062a\u062c\u0627\u062a\u0643 \u0623\u0648 \u0628\u064a\u0639\u0647\u0627 \u0628\u0634\u0643\u0644 \u0639\u0627\u0628\u0631. \u0623\u064a\u0636\u0627 \u060c \u0633\u064a\u0643\u0648\u0646 \u0644\u062f\u0649 \u0639\u0645\u0644\u0627\u0626\u0643 \u062f\u0627\u0626\u0645\u0627 \u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a \u0625\u0636\u0627\u0641\u064a\u0629 \u060c \u0648\u0625\u0630\u0627 \u0643\u0627\u0646\u0648\u0627 \u0633\u0639\u062f\u0627\u0621 \u0628\u0639\u0631\u0648\u0636\u0643 \u060c \u0641\u0633\u0648\u0641 \u064a\u0639\u0648\u062f\u0648\u0646 \u0625\u0644\u064a\u0643 \u0628\u0634\u0643\u0644 \u0645\u062a\u0643\u0631\u0631.<\/li>\n<\/ul>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"387\" height=\"390\" src=\"https:\/\/usqa.questionpro.com\/blog\/wp-content\/uploads\/2020\/04\/buffer.png\" alt=\"&#x646;&#x642;&#x627;&#x637; &#x627;&#x62A;&#x635;&#x627;&#x644; &#x627;&#x644;&#x639;&#x645;&#x644;&#x627;&#x621; &#x648;&#x627;&#x644;&#x628;&#x631;&#x64A;&#x62F;\" class=\"wp-image-107453\"\/><\/figure><\/div>\n<p class=\"has-text-align-center\"><span style=\"font-weight: 400;\">\u0627\u0644\u0645\u0635\u062f\u0631: \u0633\u0648\u0628\u0631 \u0623\u0648\u0641\u064a\u0633<\/span><\/p>\n\n<ul class=\"wp-block-list\">\n<li> <span style=\"font-family: Raleway, sans-serif; font-size: 20px;\">\u0627\u0644\u0641\u0648\u0627\u062a\u064a\u0631<\/span> <br\/>\u0647\u0630\u0647 \u0647\u064a \u0646\u0642\u0637\u0629 \u0627\u0644\u0627\u062a\u0635\u0627\u0644 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\u064a\u0643\u0648\u0646 \u0645\u062f\u064a\u0631 \u0627\u0644\u0645\u062c\u062a\u0645\u0639 \u0645\u0648\u062c\u0648\u062f\u0627 \u0644\u0644\u0631\u062f \u0648\u0627\u0644\u062d\u0641\u0627\u0638 \u0639\u0644\u0649 \u0633\u064a\u0631 \u0627\u0644\u0645\u062d\u0627\u062f\u062b\u0629 \u0628\u0634\u0643\u0644 \u0625\u064a\u062c\u0627\u0628\u064a.<br\/><br\/>\u0627\u063a\u062a\u0646\u0645 \u0647\u0630\u0647 \u0627\u0644\u0644\u062d\u0638\u0627\u062a \u0644\u0625\u0636\u0641\u0627\u0621 \u0637\u0627\u0628\u0639 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0639\u0644\u0649 \u0634\u0631\u0643\u062a\u0643 \u0648\u062d\u0644 \u0627\u0644\u0645\u0634\u0643\u0644\u0627\u062a \u0644\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u062d\u0627\u0644\u064a\u064a\u0646. \u0625\u0646 \u0627\u0644\u062a\u0639\u0627\u0645\u0644 \u0645\u0639 \u0627\u0644\u0634\u0643\u0627\u0648\u0649 \u0639\u0644\u0649 \u0648\u0633\u0627\u0626\u0644 \u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a \u0644\u064a\u0633 \u0645\u062b\u0627\u0644\u064a\u0627 \u060c \u0648\u0644\u0643\u0646\u0647 \u0645\u0646\u062a\u0634\u0631 \u0639\u0644\u0649 \u0646\u0637\u0627\u0642 \u0648\u0627\u0633\u0639 \u060c \u0645\u0645\u0627 \u064a\u062c\u0639\u0644 \u0648\u0633\u0627\u0626\u0644 \u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a \u0648\u0627\u062d\u062f\u0629 \u0645\u0646 \u0646\u0642\u0627\u0637 \u0627\u0644\u0627\u062a\u0635\u0627\u0644 \u0627\u0644\u062d\u064a\u0648\u064a\u0629 \u0644\u062e\u062f\u0645\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0641\u064a \u0635\u0646\u062f\u0648\u0642 \u0627\u0644\u0623\u062f\u0648\u0627\u062a \u0627\u0644\u062e\u0627\u0635 \u0628\u0643.<br\/><br\/><strong>\u0641\u064a \u0645\u0646\u062a\u0635\u0641 \u0627\u0644\u0637\u0631\u064a\u0642 \u0647\u0646\u0627\u0643\u061f \u062a\u0647\u0627\u0646\u064a\u0646\u0627! <\/strong>\u0644\u062d\u0633\u0646 \u0627\u0644\u062d\u0638 \u060c \u0644\u0642\u062f \u062a\u0639\u0644\u0645\u062a \u0627\u0644\u0645\u0632\u064a\u062f \u0639\u0646 \u0646\u0642\u0627\u0637 \u0627\u062a\u0635\u0627\u0644 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u062a\u0631\u0627\u0628\u0637\u0647\u0627 \u0645\u0639 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621. \u0625\u0630\u0627 \u0643\u0646\u062a \u062a\u0631\u063a\u0628 \u0641\u064a \u0628\u0630\u0644 \u062c\u0647\u062f \u0625\u0636\u0627\u0641\u064a \u0648\u0645\u0639\u0631\u0641\u0629 \u0627\u0644\u0645\u0632\u064a\u062f \u062d\u0648\u0644 \u0643\u064a\u0641 \u064a\u0645\u0643\u0646 \u0623\u0646 \u062a\u0633\u0627\u0639\u062f\u0643 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0641\u064a \u0643\u0633\u0628 \u0631\u0636\u0627 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u0648\u0644\u0627\u0626\u0647\u0645 \u0648\u0632\u064a\u0627\u062f\u0629 \u062a\u0641\u0627\u0639\u0644\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u060c \u0641\u0642\u0645 \u0628\u062a\u0646\u0632\u064a\u0644 \u0643\u062a\u0627\u0628\u0646\u0627 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a \u0627\u0644\u0645\u062c\u0627\u0646\u064a: \u062f\u0644\u064a\u0644 \u0627\u0644\u0642\u0631\u0627\u0635\u0646\u0629 \u0644\u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 &#8211; CX = Emotion x Value.<\/li>\n<\/ul>\n\n<p class=\"has-text-align-center\"><span style=\"font-weight: 400;\"><a class=\"square-cta secondary-lined-cta\" href=\"https:\/\/www.questionpro.com\/ebook\/hackers-guide-to-customer-experience.html\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>\u062a\u0646\u0632\u064a\u0644 \u0645\u062c\u0627\u0646\u064a<\/strong><\/a><\/span><\/p>\n\n<h2 class=\"wp-block-heading\" id=\"how_to_use_customer_touchpoints\">\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0646\u0642\u0627\u0637 \u0627\u062a\u0635\u0627\u0644 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0644\u062c\u0645\u0639 \u0645\u0644\u0627\u062d\u0638\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621<\/h2>\n\n<p>\u0625\u0646 \u0645\u0639\u0631\u0641\u0629 \u0646\u0642\u0627\u0637 \u0627\u0644\u0627\u062a\u0635\u0627\u0644 \u0627\u0644\u062e\u0627\u0635\u0629 \u0628\u0643 \u0641\u064a \u0645\u0631\u0627\u062d\u0644 \u0645\u0627 \u0642\u0628\u0644 \u0627\u0644\u0634\u0631\u0627\u0621 \u0648\u0623\u062b\u0646\u0627\u0621\u0647 \u0648\u0628\u0639\u062f\u0647 \u0623\u0645\u0631 \u062d\u064a\u0648\u064a \u060c \u0648\u0647\u0630\u0647 \u0644\u064a\u0633\u062a \u0646\u0647\u0627\u064a\u0629 \u0627\u0644\u0623\u0645\u0631. \u0644\u0632\u064a\u0627\u062f\u0629 \u0631\u0636\u0627 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u060c \u064a\u062c\u0628 \u0639\u0644\u064a\u0643 \u062a\u0642\u062f\u064a\u0645 \u062a\u062c\u0631\u0628\u0629 \u0639\u0645\u0644\u0627\u0621 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\u0627\u0644\u0627\u0633\u062a\u0637\u0644\u0627\u0639\u0627\u062a \u0648\u062a\u0642\u062f\u064a\u0645 \u0631\u0624\u0649 \u062d\u0648\u0644 \u062a\u0642\u062f\u064a\u0645 \u062a\u062c\u0627\u0631\u0628 \u0639\u0645\u0644\u0627\u0621 \u0627\u0633\u062a\u062b\u0646\u0627\u0626\u064a\u0629.  <\/p>\n\n<p>\u0633\u064a\u0633\u0627\u0639\u062f \u0628\u0631\u0646\u0627\u0645\u062c \u0625\u062f\u0627\u0631\u0629 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0641\u064a \u062a\u062d\u0648\u064a\u0644 \u062a\u062c\u0627\u0631\u0628 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0644\u0632\u064a\u0627\u062f\u0629 \u0642\u064a\u0645\u0629 \u0639\u0645\u0631 \u0627\u0644\u0639\u0645\u064a\u0644 (CLV).<\/p>\n\n<h2 class=\"wp-block-heading\">\u0645\u0627\u0630\u0627 \u064a\u0639\u0646\u064a \u062a\u0639\u064a\u064a\u0646 \u0646\u0642\u0637\u0629 \u0627\u0644\u0627\u062a\u0635\u0627\u0644\u061f<\/h2>\n\n<p>\u064a\u0634\u064a\u0631 \u062a\u0639\u064a\u064a\u0646 \u0646\u0642\u0637\u0629 \u0627\u0644\u0627\u062a\u0635\u0627\u0644 \u0625\u0644\u0649 \u062a\u0644\u062e\u064a\u0635 \u0643\u0644 \u062a\u0641\u0627\u0639\u0644 \u064a\u0642\u0648\u0645 \u0628\u0647 \u0639\u0645\u0644\u0627\u0624\u0643 \u0645\u0639 \u0645\u0624\u0633\u0633\u062a\u0643 \u0623\u0648 \u0639\u0644\u0627\u0645\u062a\u0643 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629. \u064a\u0633\u0627\u0639\u062f \u0641\u064a \u0627\u0644\u0646\u0638\u0631 \u0639\u0646 \u0643\u062b\u0628 \u0641\u064a \u0643\u0644 \u0645\u0631\u062d\u0644\u0629 \u0645\u0646 \u0645\u0631\u0627\u062d\u0644 \u0631\u062d\u0644\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u0648\u0627\u0644\u0646\u0642\u0627\u0637 \u0627\u0644\u062a\u064a \u062a\u0641\u0627\u0639\u0644 \u0641\u064a\u0647\u0627 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0645\u0639 \u0639\u0644\u0627\u0645\u062a\u0643 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629.<\/p>\n\n<p>\u064a\u0639\u062f \u062a\u0639\u064a\u064a\u0646 \u0646\u0642\u0627\u0637 \u0627\u0644\u0627\u062a\u0635\u0627\u0644 \u0623\u0645\u0631\u0627 \u0636\u0631\u0648\u0631\u064a\u0627 \u0644\u0623\u0646\u0647 \u064a\u0633\u0645\u062d \u0644\u0644\u0639\u0644\u0627\u0645\u0627\u062a \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0628\u0641\u0647\u0645 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0641\u064a \u0643\u0644 \u062e\u0637\u0648\u0629 \u0648\u0643\u064a\u0641 \u064a\u0645\u0643\u0646 \u062a\u062d\u0633\u064a\u0646\u0647\u0627. \u062c\u0645\u064a\u0639 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0645\u062d\u062a\u0645\u0644\u064a\u0646 \u0641\u0631\u064a\u062f\u0648\u0646 \u060c \u0648\u0643\u0630\u0644\u0643 \u0631\u062d\u0644\u0627\u062a \u0639\u0645\u0644\u0627\u0626\u0647\u0645.<\/p>\n\n<p>\u0648\u0628\u0627\u0644\u062a\u0627\u0644\u064a \u062a\u062e\u062a\u0644\u0641 \u062e\u0631\u0627\u0626\u0637 \u0646\u0642\u0627\u0637 \u0627\u0644\u0627\u062a\u0635\u0627\u0644 \u0645\u0646 \u0639\u0644\u0627\u0645\u0629 \u062a\u062c\u0627\u0631\u064a\u0629 \u0625\u0644\u0649 \u0623\u062e\u0631\u0649. \u064a\u0645\u0643\u0646\u0643 \u0627\u0644\u0628\u062f\u0621 \u0641\u064a \u0625\u0646\u0634\u0627\u0621 \u0627\u0644\u062e\u0631\u0627\u0626\u0637 \u0645\u0646 \u062e\u0644\u0627\u0644 \u062a\u062e\u064a\u0644 \u062c\u0645\u064a\u0639 \u0627\u0644\u0633\u0628\u0644 \u0627\u0644\u0645\u0645\u0643\u0646\u0629 \u0627\u0644\u062a\u064a \u0633\u064a\u0633\u062a\u062e\u062f\u0645\u0647\u0627 \u0639\u0645\u0644\u0627\u0624\u0643 \u0644\u0644\u062a\u0641\u0627\u0639\u0644 \u0645\u0639 \u0639\u0644\u0627\u0645\u062a\u0643 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629.<\/p>\n\n<h2 class=\"wp-block-heading\">\u0643\u064a\u0641 \u0648\u0623\u064a\u0646 \u062a\u0628\u062f\u0623 \u0631\u0633\u0645 \u062e\u0631\u0627\u0626\u0637 \u0646\u0642\u0627\u0637 \u0627\u0644\u0627\u062a\u0635\u0627\u0644\u061f<\/h2>\n\n<p>\u0644\u0628\u062f\u0621 \u062a\u0639\u064a\u064a\u0646 \u0646\u0642\u0637\u0629 \u0627\u0644\u0627\u062a\u0635\u0627\u0644 \u060c \u064a\u062c\u0628 \u0623\u0646 \u062a\u0636\u0639 \u0641\u064a \u0627\u0639\u062a\u0628\u0627\u0631\u0643 \u0647\u0630\u0647 \u0627\u0644\u062c\u0648\u0627\u0646\u0628 \u0627\u0644\u0623\u0633\u0627\u0633\u064a\u0629 \u0627\u0644\u0623\u0631\u0628\u0639\u0629. \u0628\u062f\u0648\u0646 \u0647\u0630\u0647 \u0627\u0644\u0646\u0642\u0627\u0637 \u060c \u0642\u062f \u0644\u0627 \u062a\u0639\u0645\u0644 \u0643\u0637\u0631\u064a\u0642\u0629 \u062a\u0633\u0648\u064a\u0642 \u0641\u0639\u0627\u0644\u0629.<\/p>\n\n<h3 class=\"wp-block-heading\">1. \u062a\u062d\u062f\u064a\u062f \u0643\u0644 \u0646\u0642\u0637\u0629 \u0627\u062a\u0635\u0627\u0644<\/h3>\n\n<p><span style=\"font-weight: 400;\">\u0633\u064a\u062a\u0641\u0627\u0639\u0644 \u0639\u0645\u0644\u0627\u0624\u0643 \u0645\u0639 \u0639\u0644\u0627\u0645\u0627\u062a\u0643 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0641\u064a \u0645\u0631\u0627\u062d\u0644 \u0645\u062e\u062a\u0644\u0641\u0629. \u062a\u062d\u062a\u0627\u062c \u0625\u0644\u0649 \u0627\u0644\u062a\u0639\u0631\u0641 \u0639\u0644\u064a\u0647\u0627 \u0648\u062f\u0644\u0648 \u0644\u0647\u0645 \u0639\u0644\u0649 \u0627\u0644\u0646\u062d\u0648 \u0627\u0644\u062a\u0627\u0644\u064a:<\/span><\/p>\n\n<p><span style=\"font-weight: 400;\">\u0642\u0628\u0644 \u0627\u0644\u0634\u0631\u0627\u0621<\/span><\/p>\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">\u0645\u0648\u0642\u0639 \u0627\u0644\u0643\u062a\u0631\u0648\u0646\u064a<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">\u0627\u0644\u0627\u0639\u0644\u0627\u0646\u0627\u062a<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">\u0643\u0644\u0645\u0629 \u0625\u064a\u062c\u0627\u0628\u064a\u0629<\/span><\/li>\n<\/ul>\n\n<p><span style=\"font-weight: 400;\">\u0623\u062b\u0646\u0627\u0621 \u0627\u0644\u0634\u0631\u0627\u0621<\/span><\/p>\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">\u0639\u0631\u0648\u0636 \u0627\u0644\u0645\u0646\u062a\u062c<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">\u0646\u0642\u0627\u0637 \u0627\u0644\u0628\u064a\u0639<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">\u062e\u0637\u0648\u0637 \u0627\u0644\u062f\u0641\u0639<\/span><\/li>\n<\/ul>\n\n<p><span style=\"font-weight: 400;\">\u0628\u0639\u062f \u0627\u0644\u0634\u0631\u0627\u0621<\/span><\/p>\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">\u0631\u0633\u0627\u0626\u0644 \u0634\u0643\u0631<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">\u0627\u0644\u0641\u0648\u0627\u062a\u064a\u0631<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">\u0627\u0633\u062a\u0637\u0644\u0627\u0639\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621<\/span><\/li>\n<\/ul>\n\n<h3 class=\"wp-block-heading\">2. \u0642\u0645 \u0628\u062a\u0639\u064a\u064a\u0646\u0647\u0627<\/h3>\n\n<p>\u0628\u0645\u062c\u0631\u062f \u0645\u0639\u0631\u0641\u0629 \u0627\u0644\u0645\u0631\u0627\u062d\u0644 \u0627\u0644\u062a\u064a \u0633\u064a\u062a\u0641\u0627\u0639\u0644 \u0641\u064a\u0647\u0627 \u0639\u0645\u0644\u0627\u0624\u0643 \u0645\u0639 \u0639\u0644\u0627\u0645\u062a\u0643 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u060c \u0642\u0645 \u0628\u062a\u0642\u064a\u064a\u0645 \u0627\u0644\u062a\u062c\u0627\u0631\u0628 \u062a\u0631\u062a\u064a\u0628\u0627 \u0632\u0645\u0646\u064a\u0627. \u0635\u0646\u0641\u0647\u0627 \u0639\u0644\u0649 \u0623\u0646\u0647\u0627 \u0648\u0639\u064a \u0648\u0627\u0639\u062a\u0628\u0627\u0631 \u0648\u0628\u064a\u0639 \u0648\u0634\u0631\u0627\u0621.<\/p>\n\n<h3 class=\"wp-block-heading\">3. \u062a\u062d\u0633\u064a\u0646 \u0646\u0642\u0627\u0637 \u0627\u0644\u0627\u062a\u0635\u0627\u0644<\/h3>\n\n<p>\u062a\u062d\u062f\u064a\u062f \u0646\u0642\u0627\u0637 \u0627\u0644\u0627\u062a\u0635\u0627\u0644 \u0647\u0648 \u0646\u0635\u0641 \u0627\u0644\u0645\u0639\u0631\u0643\u0629 \u0641\u0642\u0637. \u0645\u0627 \u064a\u0623\u062a\u064a \u0628\u0639\u062f \u0630\u0644\u0643 \u0645\u0647\u0645 \u060c \u062a\u062d\u0633\u064a\u0646 \u0646\u0642\u0627\u0637 \u0627\u0644\u0627\u062a\u0635\u0627\u0644 \u0627\u0644\u062e\u0627\u0635\u0629 \u0628\u0643 \u0644\u062a\u062d\u0633\u064a\u0646 \u062a\u0641\u0627\u0639\u0644 \u0627\u0644\u0639\u0645\u0644\u0627\u0621. \u0625\u0630\u0627 \u0643\u0627\u0646\u062a <a href=\"https:\/\/usqa.questionpro.com\/blog\/customer-service\/\">\u062e\u062f\u0645\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621<\/a> \u060c \u0641\u062a\u0623\u0643\u062f \u0645\u0646 \u062d\u0644 \u062c\u0645\u064a\u0639 \u0627\u0644\u0627\u0633\u062a\u0641\u0633\u0627\u0631\u0627\u062a \u0641\u064a \u0627\u0644\u0648\u0642\u062a \u0627\u0644\u0645\u0646\u0627\u0633\u0628. \u0625\u0630\u0627 \u0643\u0627\u0646\u062a \u0627\u0644\u0641\u0648\u0627\u062a\u064a\u0631 \u060c \u0641\u062a\u0623\u0643\u062f \u0645\u0646 \u0639\u062f\u0645 \u0648\u062c\u0648\u062f \u062a\u0646\u0627\u0642\u0636\u0627\u062a \u060c \u0648\u0645\u0627 \u0625\u0644\u0649 \u0630\u0644\u0643.<\/p>\n\n<h3 class=\"wp-block-heading\">4. \u0645\u0631\u0627\u062c\u0639\u0629 \u0628\u0627\u0646\u062a\u0638\u0627\u0645<\/h3>\n\n<p>\u0645\u0646 \u062e\u0644\u0627\u0644 \u0646\u0642\u0627\u0637 \u0627\u0644\u0627\u062a\u0635\u0627\u0644 \u0628\u0639\u062f \u0627\u0644\u0634\u0631\u0627\u0621 \u060c \u0633\u062a\u062a\u0641\u0627\u0639\u0644 \u062f\u0627\u0626\u0645\u0627 \u0645\u0639 \u0639\u0645\u0644\u0627\u0626\u0643 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0648\u0631\u0633\u0627\u0626\u0644 \u0627\u0644\u0628\u0631\u064a\u062f \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u0629 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\u0625\u0644\u0627 \u0625\u0630\u0627 \u0646\u0627\u0642\u0634\u0646\u0627 \u0643\u064a\u0641\u064a\u0629 \u0645\u0644\u0627\u0621\u0645\u062a\u0647\u0627 \u0644\u0631\u062d\u0644\u0629 \u0627\u0644\u0639\u0645\u064a\u0644.<\/p>\n\n<p>  \u0628\u064a\u0646\u0645\u0627 \u064a\u0646\u062a\u0642\u0644 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643\u0648\u0646 \u0639\u0628\u0631 \u0627\u0644\u0645\u0631\u0627\u062d\u0644 \u0627\u0644\u062a\u064a \u062a\u0642\u0648\u062f\u0647\u0645 \u0625\u0644\u0649 \u0627\u062e\u062a\u064a\u0627\u0631 \u0639\u0644\u0627\u0645\u062a\u0643 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0648\u0623\u0646 \u064a\u0635\u0628\u062d\u0648\u0627 \u0639\u0645\u0644\u0627\u0621 \u0645\u062e\u0644\u0635\u064a\u0646 \u060c \u0641\u0625\u0646\u0647\u0645 \u064a\u0641\u0639\u0644\u0648\u0646 \u0630\u0644\u0643 \u0644\u0623\u0646 \u0643\u0644 \u0646\u0642\u0637\u0629 \u0627\u062a\u0635\u0627\u0644 \u062a\u062c\u0628\u0631\u0647\u0645 \u0639\u0644\u0649 \u0627\u0644\u0642\u064a\u0627\u0645 \u0628\u0630\u0644\u0643.  <\/p>\n\n<p>\u062a\u062a\u0643\u0648\u0646 \u0631\u062d\u0644\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u0645\u0646 \u062e\u0645\u0633 \u0645\u0631\u0627\u062d\u0644: \u0648\u0639\u064a \u0627\u0644\u0639\u0645\u064a\u0644 \u060c \u0648\u0627\u0644\u0646\u0638\u0631 \u060c \u0648\u0627\u0644\u0642\u0631\u0627\u0631 \u060c \u0648\u0627\u0644\u0639\u0645\u0644 \u060c \u0648\u0648\u0644\u0627\u0621 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 (\u0627\u0644\u0627\u062d\u062a\u0641\u0627\u0638 \u0648\u0627\u0644\u062f\u0639\u0648\u0629). \u064a\u0645\u0643\u0646\u0643 \u0645\u0639\u0631\u0641\u0629 \u0627\u0644\u0645\u0632\u064a\u062f \u062d\u0648\u0644 <a href=\"https:\/\/usqa.questionpro.com\/blog\/ar\/%d9%84%d9%88%d8%ad%d8%a9-%d9%85%d8%b9%d9%84%d9%88%d9%85%d8%a7%d8%aa-%d8%b1%d8%ad%d9%84%d8%a9-%d8%a7%d9%84%d8%b9%d9%85%d9%8a%d9%84-%d9%85%d8%a7-%d9%87%d9%8a-%d8%8c-%d8%a7%d9%84%d9%81%d9%88%d8%a7%d8%a6\/\">\u062a\u062e\u0637\u064a\u0637 \u0631\u062d\u0644\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u0647\u0646\u0627<\/a>.  <br\/>\u0644\u062a\u0639\u0632\u064a\u0632 \u0641\u0647\u0645\u0643 \u0644\u0646\u0642\u0627\u0637 \u0627\u062a\u0635\u0627\u0644 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u060c \u062f\u0639\u0646\u0627 \u0646\u0641\u0643\u0631 \u0641\u064a \u0627\u0644\u0645\u0643\u0627\u0646 \u0627\u0644\u0630\u064a \u062a\u062a\u0646\u0627\u0633\u0628 \u0641\u064a\u0647 \u0627\u0644\u0641\u0631\u0635 \u0627\u0644\u0645\u062e\u062a\u0644\u0641\u0629 \u0628\u0634\u0643\u0644 \u0623\u0641\u0636\u0644 \u0639\u0644\u0649 \u062e\u0631\u064a\u0637\u0629 \u0631\u062d\u0644\u0629 \u0627\u0644\u0639\u0645\u064a\u0644. \u0636\u0639 \u0641\u064a \u0627\u0639\u062a\u0628\u0627\u0631\u0643 \u0623\u0646 \u0631\u062d\u0644\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u0646\u0627\u062f\u0631\u0627 \u0645\u0627 \u062a\u0643\u0648\u0646 \u062e\u0637\u064a\u0629 \u060c \u0648\u0633\u062a\u062a\u0648\u0627\u0635\u0644 \u0627\u0644\u0639\u062f\u064a\u062f \u0645\u0646 \u0627\u0644\u0623\u0635\u0648\u0644 \u0645\u0639 \u0627\u0644\u0623\u0634\u062e\u0627\u0635 \u0641\u064a \u0646\u0642\u0627\u0637 \u0645\u062a\u0639\u062f\u062f\u0629 \u0639\u0644\u0649 \u0637\u0648\u0644 \u0645\u0633\u0627\u0631\u0647\u0645.<\/p>\n\n<ul class=\"wp-block-list\">\n<li><h3>\u062a\u0648\u0639\u064a\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621<\/h3>\u0648\u0633\u0627\u0626\u0644 \u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a \u0627\u0644\u0639\u0636\u0648\u064a\u0629 \u0648\u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0645\u062c\u062a\u0645\u0639 \u0648\u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0635\u062d\u0641\u064a\u0629 \u0648\u0627\u0644\u0634\u0631\u0627\u0643\u0627\u062a.<\/li>\n<\/ul>\n\n<ul class=\"wp-block-list\">\n<li><h3>\u0646\u0638\u0631<\/h3>\u0648\u0633\u0627\u0626\u0644 \u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a \u0627\u0644\u0639\u0636\u0648\u064a\u0629 \u0648\u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0645\u062c\u062a\u0645\u0639 \u0648\u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0635\u062d\u0641\u064a\u0629 \u0648\u0627\u0644\u0634\u0631\u0627\u0643\u0627\u062a.<\/li>\n<\/ul>\n\n<ul class=\"wp-block-list\">\n<li><h3>\u0642\u0631\u0627\u0631<\/h3>\u0645\u0642\u0627\u0637\u0639 \u0627\u0644\u0641\u064a\u062f\u064a\u0648 (\u0627\u0644\u0645\u0631\u0627\u062c\u0639\u0627\u062a \u0648\u0627\u0644\u0628\u0631\u0627\u0645\u062c \u0627\u0644\u062a\u0639\u0644\u064a\u0645\u064a\u0629 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\u0648\u0627\u0644\u062f\u0631\u0627\u0633\u0627\u062a \u0627\u0644\u0627\u0633\u062a\u0642\u0635\u0627\u0626\u064a\u0629 \u060c \u0648\u0627\u0644\u0641\u064a\u062f\u064a\u0648 \u060c \u0648\u0627\u0644\u0634\u0631\u0627\u0643\u0627\u062a. \u0633\u062a\u0644\u0627\u062d\u0638 \u0623\u0646 \u0627\u0644\u0627\u062d\u062a\u0641\u0627\u0638 \u0628\u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u064a\u0646\u0637\u0648\u064a \u0639\u0644\u0649 \u0646\u0641\u0633 \u0627\u0644\u0642\u062f\u0631 \u0645\u0646 \u0627\u0644\u0625\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0648\u0627\u0644\u0645\u0634\u0627\u0631\u0643\u0629 \u0627\u0644\u0646\u0634\u0637\u0629 \u0645\u062b\u0644 \u0627\u0643\u062a\u0633\u0627\u0628\u0647\u0645.<\/li>\n<\/ul>\n\n<p>\u0639\u0646\u062f\u0645\u0627 \u062a\u0633\u062a\u0641\u064a\u062f \u0645\u0646 \u0641\u0631\u0635 \u0646\u0642\u0627\u0637 \u0627\u062a\u0635\u0627\u0644 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643 \u0641\u064a \u0645\u0631\u0627\u062d\u0644 \u0645\u062e\u062a\u0644\u0641\u0629 \u0645\u0646 \u0631\u062d\u0644\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u060c \u062a\u0623\u0643\u062f \u0645\u0646 \u062a\u062d\u0633\u064a\u0646\u0647\u0627 \u0644\u062a\u0644\u0643 \u0627\u0644\u0645\u0631\u062d\u0644\u0629 \u0627\u0644\u0645\u062d\u062f\u062f\u0629.  <\/p>\n\n<p>\u0639\u0644\u0649 \u0633\u0628\u064a\u0644 \u0627\u0644\u0645\u062b\u0627\u0644\u060c \u0633\u062a\u0639\u0627\u0644\u062c \u0627\u0644\u0627\u0633\u062a\u0637\u0644\u0627\u0639\u0627\u062a \u062d\u0648\u0644 \u0627\u0644\u0639\u0648\u0627\u0645\u0644 \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 \u0641\u064a \u062a\u062c\u0631\u0628\u0629 \u0635\u0646\u0639 \u0627\u0644\u0642\u0631\u0627\u0631 \u0645\u062e\u0627\u0648\u0641 \u0645\u062e\u062a\u0644\u0641\u0629 \u0639\u0646 <a href=\"https:\/\/www.questionpro.com\/survey-templates\/customer-satisfaction-surveys\/\">\u0627\u0633\u062a\u0637\u0644\u0627\u0639\u0627\u062a \u0631\u0636\u0627 \u0627\u0644\u0639\u0645\u0644\u0627\u0621<\/a> \u0627\u0644\u062a\u064a \u062a\u0642\u064a\u0633 <a href=\"https:\/\/www.questionpro.com\/features\/net-promoter-score.html\">\u0635\u0627\u0641\u064a \u0646\u0642\u0627\u0637 \u0627\u0644\u062a\u0631\u0648\u064a\u062c (NPS).<\/a> \u0636\u0639 \u0641\u064a \u0627\u0639\u062a\u0628\u0627\u0631\u0643 \u0627\u0644\u0623\u0633\u0626\u0644\u0629 \u0648\u0627\u0644\u062a\u0648\u0642\u0639\u0627\u062a \u0627\u0644\u062a\u064a \u0633\u064a\u0637\u0631\u062d\u0647\u0627 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643\u0648\u0646 \u0639\u0646\u062f \u0643\u0644 \u062a\u0642\u0627\u0637\u0639 \u0648\u062a\u062d\u0633\u064a\u0646 \u062a\u062c\u0631\u0628\u062a\u0647\u0645 \u0648\u0641\u0642\u0627 \u0644\u0630\u0644\u0643.  <\/p>\n\n<p>\u062a\u062d\u062f\u062b \u0627\u0644\u0645\u0648\u0627\u0631\u062f \u0627\u0644\u0645\u0646\u0627\u0633\u0628\u0629 \u0641\u0631\u0642\u0627 \u0643\u0628\u064a\u0631\u0627 \u0641\u064a \u062a\u0639\u064a\u064a\u0646 \u0646\u0642\u0627\u0637 \u0627\u062a\u0635\u0627\u0644 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0623\u0643\u062b\u0631 \u0646\u062c\u0627\u062d\u0627 \u0641\u064a \u0634\u0631\u0643\u062a\u0643 \u0648\u062a\u0646\u0641\u064a\u0630\u0647\u0627 \u0648\u0642\u064a\u0627\u0633\u0647\u0627.<\/p>\n\n<p>\u062a\u0642\u062f\u0645 <a href=\"https:\/\/www.questionpro.com\/cx\/\">QuestionPro CX<\/a> \u0627\u0633\u062a\u0637\u0644\u0627\u0639\u0627\u062a \u0628\u062f\u064a\u0647\u064a\u0629 \u0644\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u062e\u062f\u0645\u0627\u062a \u0628\u062d\u062b \u0627\u062d\u062a\u0631\u0627\u0641\u064a\u0629 \u0644\u0645\u0633\u0627\u0639\u062f\u062a\u0643 \u0641\u064a \u062a\u062d\u0642\u064a\u0642 \u0623\u0642\u0635\u0649 \u0627\u0633\u062a\u0641\u0627\u062f\u0629 \u0645\u0646 \u0627\u062a\u0635\u0627\u0644\u0627\u062a\u0643 \u0645\u0639 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643\u064a\u0646. \u0627\u0628\u062f\u0623 \u0627\u0644\u064a\u0648\u0645!<\/p>\n\n<p class=\"has-text-align-center\"><a href=\"https:\/\/www.questionpro.com\/cx\/\" target=\"_blank\" rel=\"noopener\"><button>\u0627\u0639\u0631\u0641 \u0627\u0644\u0645\u0632\u064a\u062f<\/button><\/a> <a href=\"https:\/\/www.questionpro.com\/a\/showEntry.do?classID=1063&amp;sourceRef=home-cx\" target=\"_blank\" rel=\"noopener\"><button>\u0639\u0646 \u0627\u0644\u0625\u0635\u062f\u0627\u0631 \u0627\u0644\u062a\u062c\u0631\u064a\u0628\u064a \u0627\u0644\u0645\u062c\u0627\u0646\u064a<\/button><\/a><\/p>\n\n<p><script async=\"\">(function(s,u,m,o,j,v){j=u.createElement(m);v=u.getElementsByTagName(m)[0];j.async=1;j.src=o;j.dataset.sumoSiteId='0e79db97a4cf272c87bd2e18bc6bbe3ba2ed3d2d3e8902c32996a3d9f940ba14';v.parentNode.insertBefore(j,v)})(window,document,'script','\/\/load.sumo.com\/');<\/script><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u0625\u0646 \u062a\u0648\u0641\u064a\u0631 \u062a\u062c\u0631\u0628\u0629 \u0639\u0645\u0644\u0627\u0621 \u063a\u0646\u064a\u0629 (CX) \u0647\u0648 \u0637\u0645\u0648\u062d \u0643\u0644 \u0639\u0644\u0627\u0645\u0629 \u062a\u062c\u0627\u0631\u064a\u0629 \u060c \u0648\u0647\u0645 \u064a\u0628\u0630\u0644\u0648\u0646 \u062c\u0647\u0648\u062f\u0627 \u0639\u062f\u064a\u062f\u0629 \u0641\u064a \u0647\u0630\u0627 \u0627\u0644\u0627\u062a\u062c\u0627\u0647. \u0647\u0630\u0627 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