Levels of Measurement: Nominal, Ordinal, Interval & Ratio
The nominal, ordinal, interval & ratio levels of measurement are scales that allow us to measure and classify gathered data […]
Performance evaluation – Definition, method, survey questions and example
All organizations that have learned the art of “winning from within” by focusing inward on their employees rely on a […]
Leading Questions: Definition, Characteristics and Examples
What are Leading Questions? Leading question is a type of question that pushes respondents to answer in a specific manner, based […]
Questions suggestives : Définition, caractéristiques et exemples
Qu’est-ce qu’une question suggestive ? La question suggestive est un type de question qui poussent les répondants à répondre d’une […]
Consumer Research: Examples, Process and Scope
What is Consumer Research? Consumer research is a part of market research in which inclination, motivation and purchase behavior of […]
