Zero Moment of Truth (ZMOT): Insights + Best Practices
Zero Moment of Truth is what ZMOT stands for. We shop differently than we did ten years ago in very […]
Learning Evaluation: What it is, Types + Steps
As we seek better ways to achieve knowledge and test more effective learning methods, it is vital to know about […]
Customer Data Platform: What it is, Benefits + Usage
In today’s digital age, organizations acquire massive volumes of data from various sources, including websites, social media, email campaigns, and […]
Product Differentiation: What it is, Types + How to do it?
Product differentiation is one way that a business can set itself apart from its competitors in the market. This process […]
Service Profit Chain: What it Is + Step-by-Step Guide
Researchers at Harvard University came up with the service-profit chain. It talks about how the happiness of workers affects the […]
