Brand name testing: What it is & How to do it
There are so many companies known for their name; just by hearing them, you know who they are and what […]
Brand Perception Study: What it is & How to do it
Let’s talk about the power of a brand perception study. In the 1950’s General Mills introduced the Betty Crocker line […]
Employee Expectations: What They Mean for Workforce
Setting clear expectations for your employees is an important responsibility many business owners overlook. Clear employee expectations benefit not only […]
Data-driven decision making for Beginners
Data-driven decision-making is the process of gathering and interpreting data based on your industry’s key performance indicators (KPIs) into actionable […]
Employee Lifecycle: What it is & Stages
Employee engagement has become particularly important in the wake of the pandemic. Over the past 2 years, many employees have […]
