Marketing’s Acupressure Problem
Peanut-Buttered Marketing has little hope for success. Marketing that stems from the “meridian” philosophy of early Chinese medicine is the […]
Mall Intercept – Field Surveys using the iPad/iPhone
We are in the middle of launching a new module to our enterprise platform on Survey Analytics – iPad / […]
Northwest MRA – Spring Training Event
Late notice – but if you are in Market Research (and you are in the Northwest/California) – you might want […]
Long Surveys are here to stay – Its the economy stupid!
It’s become fashionable to say – “researchers who administer long surveys have their head up their you know what” — […]
Conjoint Analysis – Too Many Attributes!
As part of our research and consulting practice, I get asked to review a lot of projects on Conjoint Analysis. […]
