Marketing’s Acupressure Problem
Reading Time: < 1 minute read Peanut-Buttered Marketing has little hope for success. Marketing that stems from the “meridian” philosophy of early Chinese medicine is the […]
Mall Intercept – Field Surveys using the iPad/iPhone
Reading Time: 2 minutes read We are in the middle of launching a new module to our enterprise platform on Survey Analytics – iPad / […]
Northwest MRA – Spring Training Event
Reading Time: < 1 minute read Late notice – but if you are in Market Research (and you are in the Northwest/California) – you might want […]
Long Surveys are here to stay – Its the economy stupid!
Reading Time: 4 minutes read It’s become fashionable to say – “researchers who administer long surveys have their head up their you know what” — […]
Conjoint Analysis – Too Many Attributes!
Reading Time: 2 minutes read As part of our research and consulting practice, I get asked to review a lot of projects on Conjoint Analysis. […]
