Dan Fleetwood's Research& Insights Articles

President of Research and Insights at QuestionPro, one of the industry's leading providers of web-based research technologies. Over 15 years of market research experience and passionate about the role that software plays in helping businesses.

Five reasons why you need market research software

Reading Time: 4 minutes read The market research starts with a need and ends with a satisfactory result. It is good if you base your […]

How businesses can use conjoint analysis for market research

Reading Time: 3 minutes read Conjoint analysis is a market research method used to determine the intrinsic value of a product or service. This method […]

Promoter communities: Co-create with your promoters

Reading Time: 4 minutes read Mature organizations that value customer service and measure customer satisfaction, have multiple ways to achieve it. Teams within teams are […]

Your customers are more important than an NPS score

Reading Time: 4 minutes read Since the emergence of the Net Promoter Score (NPS), organizations have based their customer experience and customer satisfaction metrics on […]

Customer Advisory Board: CX Talks, Dallas

Reading Time: 3 minutes read Heightened customer experience, customer intelligence, and customer satisfaction form the cornerstone of businesses and any organization that liaisons with direct […]