Dan Fleetwood's Research& Insights Articles

President of Research and Insights at QuestionPro, one of the industry's leading providers of web-based research technologies. Over 15 years of market research experience and passionate about the role that software plays in helping businesses.

Qu’est-ce que la recherche ? Définition, méthodes, types et exemples

Reading Time: 5 minutes read La recherche de la connaissance est étroitement liée à l’objet de l’étude, c’est-à-dire à la reconstruction des faits qui fourniront […]

What are Demographic Examples

Reading Time: 4 minutes read What is a demographic? Demographics are statistical data that researchers use to study groups of humans. A demographic refers to […]

Demographic segmentation: Importance, how-to guide, template, and advantages

Reading Time: 4 minutes read In this article, we will help you have a better understanding of demographic segmentation. You’ll learn more about its definition, […]

Focus group: What It Is & How to Conduct It + Examples

Reading Time: 9 minutes read In 1991, marketing and psychological expert Ernest Dichter coined the name “Focus Group.” The term described meetings held with a […]

Cluster Sampling vs Stratified Sampling

Reading Time: 2 minutes read Cluster Sampling and Stratified Sampling are probability sampling techniques with different approaches to create and analyze samples. Select your […]