Dichotomous questions – Are they useful?
Are dichotomous questions useful in market research? The answer is both yes and no. By definition, a dichotomy has two […]
DIY Market Research
We live in an age of the do-it-yourself mentality. This DIY focus is what home improvement stores such as Lowes […]
Causal Analysis – Does X cause Y
Causal Analysis As a market researcher, I am always curious about the impact of marketing activities and purchase behavior. In […]
Mean Scores – tricks and traps
In recent posts, we examined the nature of the data types available to consumer or B2B market researchers including; nominal, […]
ANOVA testing: What is it, types, benefits & examples
Surveys are effective at collecting data. However, insights develop after the fact and arise from the analysis we subject the […]
