Measuring optimism on a 0 – 100 scale
When considering the type of data needed for a survey question we have several choices; nominal data, ordinal data, interval […]
AB Testing – creating your random groups
It occurred to me recently that I frequently write and speak about the concept of testing, but have not really […]
Metric Data Analysis 101
In marketing research, as well as other forms of social, economic and business research, metric data analysis (a.k.a interval and […]
Data Analysis 101 – Ordinal
One could say there is a natural order to things. In survey research, when we think of order we are […]
Advertising testing 101
Advertising testing 101 There was a day not long ago that advertising testing involved sitting large numbers of people in […]
