Merging market research data streams
As a trend watcher in the IT space, I have noticed a consistent drumbeat over the last few years. CIOs […]
Time – the temporal aspects of consumer behavior
If we only had a machine that allowed us to effortlessly travel back and forward in time. The concept of […]
Customer Feedback – Listen, Act, Win
Customer Feedback A Chinese philosopher once said, “Talk doesn’t cook rice.” You might also have heard that action speaks louder […]
Text analytics 101
It is an alchemist’s blend of art and science when it comes to qualitative marketing research. The analysis of open-ended […]
Market research is useful for tying together loose ends
Sometimes it is difficult to tie the loose ends together, but for those of us in market research, this is […]
