Finding the right balance in your measure scales
Likert Scale and other scales designed to measure attitudes, such as satisfaction, are ubiquitous in market research. They have their […]
Going Mobile – When to Deploy Mobile Surveys?
Recently I heard the average smartphone user is never more than three feet away from his or her phone. There […]
Leveraging sales employees for competitive intelligence
Anyone who has taken the time to map out customer touchpoints quickly realizes the scope of the map can become […]
