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How often have you heard the phrase “DATA IS THE NEW OIL?” Hands down, the world’s most ‘sought after’ resource […]

When can you say your survey has been effective? If you can get most of your targeted respondents to complete […]

It’s true that internet penetration across India has significantly widened in range. But even today rural India is home to […]

Renowned psychologist B.F Skinner coined the term Operant conditioning. It can be summarized as changing of behaviour by the influence […]

As human beings, our brains are hardwired more sensitive towards negative or unpleasant news. So, it is not at all […]