The future of market research: 2020 and beyond
Reading Time: 5 minutes read With no ability to foresee the COVID-19 pandemic and its effects on all of us in both our personal and […]
Cross-tabulation in research
Reading Time: 4 minutes read Have you ever wanted to take your survey data and discover patterns and relationships between your audience groups, but aren’t […]
See what your audience sees, through Heatmap & HotSpot testing
Reading Time: 4 minutes read As researchers, we sometimes struggle with diving deep into your audience’s perceptions of any imagery or visual creative. Even when […]
A house of card-sorting : And the categorizing begins
Reading Time: 4 minutes read Are you designing a website, but you have no idea how to organize all of your content for your customers […]
Research webinar series – Online focus groups
Reading Time: 3 minutes read Since the COVID-19 outbreak, the effects of self-quarantine and self-isolation have been daunting. Each of us is grappling with the […]
