How to Use Crowd Sourcing Tools to Enhance or Replace Focus Groups
Reading Time: 3 minutes read Focus groups are probably the most important, yet most overlooked component of a market research plan. Having a group of […]
How to Lay Out Feedback Collection Channels for Your Market Research Plan
Reading Time: 4 minutes read Last week I started a series focused on Market Research Planning. Most small businesses had never really HAD to do […]
How to Set Marketing Research Goals and Objectives
Reading Time: 3 minutes read Marketing Research Goals In a previous post, I laid out how to write a market research plan. The first step […]
How to Write a Market Research Plan
Reading Time: 4 minutes read In the past, we BUDGETED for market research. This usually included our annual customer satisfaction survey and then we simply […]
Secondary Research Tip: Set Google Alerts to Collect Customer News
Reading Time: 2 minutes read The latest Research Access post talks about how people get their news. One of the characteristics of today’s technology is […]
