Ditch Your Likert Scale for the Max-Diff
One of my favorite types of questions is the “importance” question. Questions like: “How important is it that your car […]
QuestionPro Opportunities for Training For Week of 5/24/10
QuestionPro is now offering 2 training opportunities each week! Just a beginner to QuestionPro? QuestionPro is here to help! Sign […]
Getting What you Need From a Survey A Primer on Using a Survey to Gather Information
Why do a survey? The basic purpose for conducting a survey is to gain information to help with planning and […]
Slider Scales Add Flash—and Improve Data Integrity—in Online Surveys
The traditional Likert scale —where survey participants specify their level of agreement with a statement (i.e., agree strongly, agree, neither […]
Marketing’s Boll Weevil?
Romi Mahajan · President – KKM Group KKM Group is an Advisory company focused solely on Strategy and Marketing in the Technology, […]
