What Happens When You Change Survey Methods
My last article about changing rating scales prompted this e-mail from a reader. Over many years of surveying customers and […]
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My last article about changing rating scales prompted this e-mail from a reader. Over many years of surveying customers and […]

Welcome back to our ongoing series with The Search Guru, Leslie Caruthers. Last month, Leslie outlined how important it was […]

There is nothing quite as satisfying as working with clients who are completely obsessed with their customers’ experience with their […]

Do we really ought to work with unappreciative customers? I’ve been told that every business has to work with “Difficult […]
A whole new world Social media’s given us all a lot of power. Now, our words and images can be […]