Rensis Likert and the Likert scale
Rensis Likert, a famous American psychologist, developed the Likert scale, which has profoundly affected the world of behavior research. Likert’s […]
Listen up!
Last week, an article about loyalty programs caught my attention. Loyalty program signups have gone up, but loyalty program participation […]
Mobile is big; loyalty program participation dropping; CRM set to grow fast; a GRIT study; and vinyl is making its comeback. Check out this week’s #FridayFive!
Research is here to prove mobile is big and getting bigger! We also look at some research about loyalty programs […]
New Global Rewards
Yesterday, we announced our expansion into Latin America. We’re still pretty excited about growing in the LatAm market, working with […]
QuestionPro Launches in Latin America
QuestionPro has a unique history. Our founder, Vivek Baskharan, knows first-hand the challenges to bridging social and cultural gaps, having […]
