Having brand ambassadors for your company is the most flattering reward you can get for your hard work. A brand ambassador survey will allow you to measure the success of your strategy and give you insights to upgrade your service and grow your business on the right path.
Gaining customer loyalty is a big goal to accomplish by any brand; building it is a challenge and it’s the result of learning how to balance the delivery of a great product and service with a tailored marketing strategy.
But not every process is the same for every brand. You need to know your market, learn how your customers behave and the experiences they have while buying from your company. A brand ambassador will feel for your company, will speak up for your products and increment trust on your company.
What is a brand ambassador?
A brand ambassador is a person who experiences strong feelings for your brand while using its products or services. It’s a loyal customer who will recommend you to their friends and family. A returning client who is happy to consume your products. A brand ambassador is, dare we say, a friend?
The relationship between a brand and its customer must be constantly measured and observed, as trends and times evolve faster each year.
Learning to measure your client’s satisfaction will allow you to be on top of your company. And there’s no better way to know how your clients feel about your company than asking them through a Brand Ambassador Survey.
Advantages of implementing a brand ambassador survey
Having a plan to get brand ambassadors can be tricky, but it will definitely be worth it. The results in the long term are sales increases for your company and retention of clients.
Creating a brand ambassador survey questionnaire can generate many benefits for your brand.
These are some of the advantages:
- You will be able to connect with your customers on a personal level and learn their perspectives of your company.
- Learning what makes your company unique and attractive for your clients will be a fantastic insight to deliver a better service constantly and to advertise your brand the right way to accomplish your goals.
- Listening to your customers shows you care about their opinions and needs, which generates trust around your brand, especially when your brand ambassador survey questions are focused on them.
- Asking the right questions to your customers will make them aware of your brand and will also let them know your company a little bit better.
- Through the results, you’ll be able to identify and attract a greater number of customers whose behavior matches your brand ambassadors’.
Making your brand more accessible for the public will add personal value to your company. Once your brand ambassador’s strategy is working, it will reflect through the increase in your client conversion and sales.
How to get and keep brand ambassadors
Your company needs a loyalty program if you want to get brand ambassadors on your side. To develop it, you need to get insights into your client’s needs and their behaviors around them.
Brand ambassador surveys are the best way to gather information about any topic. In this case, you need to develop a plan of action to deliver a good poll to your clients. It will allow you to understand them better without making them feel like they’re being evaluated for the wrong reasons or at the wrong time.
Keep what your brand ambassadors like and get rid of what they don’t
A fantastic way to know the satisfaction level of your customer base is through NPS (Net Promoter Score), which allows your clients to rate all kinds of aspects of your company.
The survey’s results indicate customer experience, customer satisfaction, and brand loyalty. By generating a score ranging from -100 to 100, the NPS is used to identify and classify customers.
According to the score, the customers fall into one of the 3 categories: Promoters, Passives, and Detractors. Brand ambassadors are those who rate you 9 or 10, while passives are regular customers who would rate you 7 or 8.
On the other hand, a detector is a Detractor is a client who rates you below 6, and paying attention to what they have to say is just as important as being a brand ambassador, as they’re being clear on what they dislike from your company, therefore, what you should work on.
“Your most unhappy customers are your greatest source of learning”. —Bill Gates
QuestionPro Net Promoter Score (NPS) Meter offers a visual representation of the number of promoters, passives, and detractors in real-time. You can also export results in .xls format, apply data filters, and share the NPS report.
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