Is Your Creative Just Creative—Or Does It Sell, Too?
Creativity is indispensable to branding and any marketing strategy in general. It was Albert Einstein who famously said, “Imagination is […]
Audience
2018 Beauty Trends
The beauty industry is an ever-evolving one, with trends like lip kits—hello, Kylie!—and charcoal face masks coming from seemingly nowhere […]
Why Expert Panelists are so Important
How does a brand know their current offering isn’t working? Or that consumers will be interested in their newest product […]
The Extreme Cost of Being a Pet Owner
It shouldn’t come as any surprise that the pet industry, which reached $86 billion in 2017, will continue to have […]
How Market Research Gives Advertisers the Advantage
Market research, according to The American Marketing Association, is defined as linking the consumer to the marketer through information used […]
