Can Being Stuck on the “Right Methodology” Get You the Wrong Answer?
Reading Time: < 1 minute read There is a super post over at Research Access from Ron Sellers that originally appeared on Green Book Blog that […]
Consumer Insights
How to Determine if Your Study Should be Conducted Online
Reading Time: 3 minutes read The target audience for a survey is an important consideration in deciding whether it should be conducted online. The target […]
Online Research Tool Key to Lobbying Firms Success Over PR FIRMS
Reading Time: 2 minutes read Public Relations firms are still relying on older media analysis software which require more manpower to compile social media monitoring […]
How Can Re-Framing Research as Listening Improve Your Decisions
Reading Time: < 1 minute read I have this client that is completely number-obsessed. Sometimes I wonder if they do the research we do to avoid […]
Slider Scales Add Flash—and Improve Data Integrity—in Online Surveys
Reading Time: 3 minutes read The traditional Likert scale —where survey participants specify their level of agreement with a statement (i.e., agree strongly, agree, neither […]
