Can Being Stuck on the “Right Methodology” Get You the Wrong Answer?
There is a super post over at Research Access from Ron Sellers that originally appeared on Green Book Blog that […]
Consumer Insights
How to Determine if Your Study Should be Conducted Online
The target audience for a survey is an important consideration in deciding whether it should be conducted online. The target […]
Online Research Tool Key to Lobbying Firms Success Over PR FIRMS
Public Relations firms are still relying on older media analysis software which require more manpower to compile social media monitoring […]
How Can Re-Framing Research as Listening Improve Your Decisions
I have this client that is completely number-obsessed. Sometimes I wonder if they do the research we do to avoid […]
Slider Scales Add Flash—and Improve Data Integrity—in Online Surveys
The traditional Likert scale —where survey participants specify their level of agreement with a statement (i.e., agree strongly, agree, neither […]
