Point Allocation Method vs Ranking Order
As a survey designer, I am challenged to develop questions and response categories that maximize the information content for the […]
Consumer Insights
A Startup’s trump card to Survive, Win and Grow– Real market data from smart survey softwares
Let’s be honest, it’s brutal out there! When a startup enters the market, it’s like the Hunger Games Part […]
How QuestionPro’s free academic survey software is promoting safe and data-driven decision making in India
Remember the 2008 economic crash in the US? Guess what started it – Speculative decision making by major companies […]
How free survey softwares are helping Indian startups grow
It took India 20 years to become the world’s 4th largest hub for startups, but only 1 year to […]
Van Westendorp Price Sensitivity Meter
The Van Westendorp price sensitivity meter is defined as a technique for market researchers to gauge consumer perceptions of the […]
