Customer Effort Score: Definition, Calculations, Examples
The Customer Effort Score (CES) metric measures how much effort customers put forth in dealing with a company. It gives […]
CX
What is Strategic Analysis?
Content Index What is Strategic Analysis? Types of Strategic Analysis Strategic Analysis and Market Research Strengths of Strategic Analysis Weaknesses […]
Online Survey: What it is, advantages & examples
The main reason for the growth in online survey implementation we’ve been noticing each year is the low costs. In […]
Measuring Customer Experience: CSAT vs NPS surveys
“Your most unhappy customers are the greatest source of learning and making sure you measure the right metrics is key […]
Nominal Data: Definition, Characteristics, and Examples
In statistical analysis, the level of measurement of variables is crucial since it influences the type of analysis possible. Nominal […]
