Have Your Answers Questioned And Other Innovative Market Research Methods
People, as a rule, don’t like change. Our brains simply aren’t wired for it. Maybe that’s why so many of […]
CX
Rensis Likert and the Likert scale
Rensis Likert, a famous American psychologist, developed the Likert scale, which has profoundly affected the world of behavior research. Likert’s […]
Testing, testing…1…2…3…
It’s a mantra we hear often, but we seem to forget as often as we hear it: test your surveys […]
Tips, tips, and more tips, and some fun info about global brands. It’s time for the #FridayFive!
This week, we have some tips for you — from how to design a usability test, to considerations for segmentation, […]
Color the Survey Pretty!
We’re working on our upcoming special free training session all about personalizing and customizing surveys. I did a quick how-to […]
