The Role of Market Research in Marketing Ethics
Reading Time: 4 minutes readIn his latest book To Thine Own Self: Honesty in Marketing, Romi Mahajan has combined a series of blog posts that […]
CX
Customer satisfaction strategies for the hospitality industry
Reading Time: 3 minutes readCurrent market view The hotel industry has been in the process of recovering from the economic downturn. As I write […]
Make customers feel like royalty to cultivate their loyalty
Reading Time: 4 minutes readCultivating customer loyalty It may be a little cliché or obvious, and admittedly sounds a little like the thematic line […]
How to Use Net Promoter Score to Build Advocates for Your Brand
Reading Time: 3 minutes readHow to Use Net Promoter Score I recently received a review copy of a new book called Brand Advocates: Turning Enthusiastic […]
Inbound Marketing is On the Rise
Reading Time: 2 minutes readYou’ve probably heard the term “Inbound Marketing” tossed around all over the place – but very rarely do you see […]
