The Role of Market Research in Marketing Ethics
In his latest book To Thine Own Self: Honesty in Marketing, Romi Mahajan has combined a series of blog posts that […]
CX
Customer satisfaction strategies for the hospitality industry
Current market view The hotel industry has been in the process of recovering from the economic downturn. As I write […]
Make customers feel like royalty to cultivate their loyalty
Cultivating customer loyalty It may be a little cliché or obvious, and admittedly sounds a little like the thematic line […]
How to Use Net Promoter Score to Build Advocates for Your Brand
How to Use Net Promoter Score I recently received a review copy of a new book called Brand Advocates: Turning Enthusiastic […]
Inbound Marketing is On the Rise
You’ve probably heard the term “Inbound Marketing” tossed around all over the place – but very rarely do you see […]
