Measuring customer engagement as a predictor of profitability
Reading Time: 2 minutes readHow are you currently measuring your marketing effectiveness? If you’re like most people, you might measure your marketing effectiveness by […]
CX
Autodidact – Are Self-Taught Marketers Better Marketers?
Reading Time: 2 minutes readIn the world of market research it’s extremely easy to get academic about everything. After all, we are practitioners of […]
Are traditional online research panels dead?
Reading Time: 3 minutes readPaying it backward I write this, feeling like I have one foot in the past/present and another foot squarely in […]
Challenge Yourself to Do Research That Debunks What You Think is True
Reading Time: 2 minutes readI’ve been following the ESOMAR (European Society for Opinion and Market Research) conference which is going on this week. Betty […]
Mobile Survey Response Rates ROCK
Reading Time: 2 minutes readWith so many new ways of gathering survey information, it can be confusing and risky trying something new. But when […]
