Experience Map: Importance, Elements and Benefits
You might think a customer experience map is not practical or useful for your company. Why do we need another […]
CX
Unpacking a CX Problem — Tuesday CX Thoughts
Like most customer experience researchers, I’m always watching trends – both in the innovation and technology associated with customer experience […]
Customer Centric Marketing: What it is & How to Succeed
A customer-centric marketing plan is about more than just knowing how to get leads based on your ideal customer. It’s […]
Buyer’s Journey: Definition, Importance & Stages
Do you know what type of information your potential consumer wants or cares about before even considering purchasing something from […]
Customer Experience Management: What it is + Metrics
We all agree that customer experience management (CXM) is a delicate process. In a world obsessed with experiences, CX or […]
