How online survey software can increase engagement for your company’s social media marketing campaign
Reading Time: 2 minutes read They say if your company is not on social media, it most likely doesn’t exist. Now ofcourse there are several […]
Market Research
Discrete Choice Modeling Example
Reading Time: 3 minutes read At the heart of discrete choice modeling is the little-known process of experimentation. The ability of trade-off based modeling to […]
Unipolar vs Bipolar Likert Scale Questions
Reading Time: 2 minutes read A Likert Scale survey is a psychometric scale commonly used in research studies to capture accurate opinions. It is the […]
With Discrete Choice Model Understand What’s Important In Consumer Decision-Making Process
Reading Time: 2 minutes read Questions…there are so many ways to ask questions on market research surveys. This second post on Discrete Choice Model compares […]
The Power of Conjoint Analysis
Reading Time: 3 minutes read Conjoint Analysis is used when a brand wants to know how important different elements of a decision are. We know […]
