Point Allocation Method vs Ranking Order
As a survey designer, I am challenged to develop questions and response categories that maximize the information content for the […]
Market Research
Field Data Collection App for When You Don’t Have Internet Access
Field Data Collection App QuestionPro is a crazy powerful platform offering field data collection app for marketers in business situations. […]
Measure Attitude with Likert Scale Survey Question
Likert Scale Survey Question Even those new to survey research have been exposed to the ubiquitous Likert scale. What is […]
A Startup’s trump card to Survive, Win and Grow– Real market data from smart survey softwares
Let’s be honest, it’s brutal out there! When a startup enters the market, it’s like the Hunger Games Part […]
How QuestionPro’s free academic survey software is promoting safe and data-driven decision making in India
Remember the 2008 economic crash in the US? Guess what started it – Speculative decision making by major companies […]
