Response Rates for Online Surveys – Moving the needle – Part 2
Surveys are an effective tool, there is little room to doubt that. However, if they are to reach their maximum effectiveness […]
Market Research
Using Open Ended Question and Close Ended Questions in Surveys
When designing surveys, we often need to decide whether to use an open ended question versus close ended questions to […]
Response Rates for Online Surveys – Moving the needle – Part 1
As a tool, the survey is a cost-effective means of uncovering the insights which can be used to inform decision making. However, like […]
Dichotomous questions – Are they useful?
Are dichotomous questions useful in market research? The answer is both yes and no. By definition, a dichotomy has two […]
Q1 Updates – Enhancing Survey Integration
QuestionPro Survey Integration and Enhancements, including LiveEdit, Data Filtering, Salesforce, and Microsoft Dynamics The first quarter flew by and all of […]
