Response Rates for Online Surveys – Moving the needle – Part 2
Reading Time: 3 minutes read Surveys are an effective tool, there is little room to doubt that. However, if they are to reach their maximum effectiveness […]
Market Research
Using Open Ended Question and Close Ended Questions in Surveys
Reading Time: 3 minutes read When designing surveys, we often need to decide whether to use an open ended question versus close ended questions to […]
Response Rates for Online Surveys – Moving the needle – Part 1
Reading Time: 3 minutes read As a tool, the survey is a cost-effective means of uncovering the insights which can be used to inform decision making. However, like […]
Dichotomous questions – Are they useful?
Reading Time: 2 minutes read Are dichotomous questions useful in market research? The answer is both yes and no. By definition, a dichotomy has two […]
Q1 Updates – Enhancing Survey Integration
Reading Time: 2 minutes read QuestionPro Survey Integration and Enhancements, including LiveEdit, Data Filtering, Salesforce, and Microsoft Dynamics The first quarter flew by and all of […]
