Critical Mechanics of Detractor Recovery
Reading Time: 3 minutes read Critical Mechanics of Detractor Recovery In my last blog post about Detractor Recovery, I wrote about the mechanics of detractor […]
Market Research
What is a Dichotomous Question?
Reading Time: 2 minutes read The dichotomous question is a question that can have two possible answers. Dichotomous questions are usually used in a survey […]
Time – the temporal aspects of consumer behavior
Reading Time: 2 minutes read If we only had a machine that allowed us to effortlessly travel back and forward in time. The concept of […]
Text analytics 101
Reading Time: 2 minutes read It is an alchemist’s blend of art and science when it comes to qualitative marketing research. The analysis of open-ended […]
Market research is useful for tying together loose ends
Reading Time: 2 minutes read Sometimes it is difficult to tie the loose ends together, but for those of us in market research, this is […]
