Can text analytics become more analytical? (part 1)
Reading Time: 3 minutes read The term text analytics sounds highly technical. Yet in articles and discussions about this field, the two forms of output […]
Market Research
Net Promoter Score needs help from its friends
Reading Time: 2 minutes read The Net Promoter Score (NPS) continues to receive a large volume of press coverage in the business and financial media. […]
Marketing 2.0 with Visual Conversations
Reading Time: 3 minutes read Summary: Visual Conversations enable brands to deepen engagement with existing and targeted consumers. Traditional UGC (User Generated Content) Marketing is […]
Top Box as a Measure For Conveying Scores to Survey Scales
Reading Time: 2 minutes read Recently when giving my desk a much needed cleaning I came across an article by Jerry Thomas with the firm […]
A Matter of Time
Reading Time: 2 minutes read No this isn’t a physics post, but time is of great importance to marketers. Be late to the market and […]
