Revisiting the Gallup Q12 Part 1- Reader Response
Reading Time: 2 minutes read There’s nothing quite like an over-the-top headline with an insane promise to get you reading, isn’t there? But this is […]
Market Research
Allegheny Coffee and Tea Does Market Research the Old Fashioned Way
Reading Time: 4 minutes read Market Research the Old Fashioned Way I’m originally from Pittsburgh, Pennsylvania and this past weekend marked my thirtieth high school […]
The 2 Questions Guaranteed to Increase Your Web Conversions
Reading Time: 3 minutes read I’ll bet you never thought you could use surveys to increase your web site conversions! I’m not sure exactly why, […]
Understanding Data – How to Make it Mean Something
Reading Time: 7 minutes read Understanding Data We’ve been having a rather intense conversations around decisions and data lately- so imagine my happy surprise when […]
Why I Hate 5 and 7 Point Measurement Scales
Reading Time: 2 minutes read One beginner online survey tip is to avoid using Yes/No questions whenever possible. Instead, you’re supposed to use 5 or […]
