What is Reverse Segmentation?
Reading Time: 2 minutes read There is an outstanding post by Nico Peruzzi on reverse segmentation, we hope you find it useful.
Market Research
Are Your Open Ended Questions Killing Your Response Rates?
Reading Time: 2 minutes read I’ve just recently encountered two examples of open ended questions that were so “hard” that I literally blanked out of […]
How Can Re-Framing Research as Listening Improve Your Decisions
Reading Time: < 1 minute read I have this client that is completely number-obsessed. Sometimes I wonder if they do the research we do to avoid […]
DIY Research: Has Self-Service Killed Traditional Market Research?
Reading Time: 2 minutes read By Nancy Pekala Director of Online Content Editor, Marketing Researchers Today’s market researchers are finding themselves in the middle of […]
Slider Scales Add Flash—and Improve Data Integrity—in Online Surveys
Reading Time: 3 minutes read The traditional Likert scale —where survey participants specify their level of agreement with a statement (i.e., agree strongly, agree, neither […]
