Cognitive Bias: What It Is, Types & Prevention Strategies
Reading Time: 3 minutes read As a market research company, we understand the importance of objectivity in our work. Our clients rely on us to […]
Market Research
Adaptive Conjoint Analysis: What is it, Types & User Cases
Reading Time: 5 minutes read Adaptive conjoint analysis (ACA) can be used to collect data on the web or on computers that aren’t connected to […]
Contextual Inquiry: What is it, pros & cons, how to conduct + tips
Reading Time: 5 minutes read Contextual inquiry is a way to do research that involves watching and talking to users in their natural environment to […]
Top 12 User Research Tools & Software in 2023
Reading Time: 6 minutes read Good user research tools can help you make better products whether you are a user, a product manager, a UX […]
Remote User Research: What is it, How to do it, Pros & Cons
Reading Time: 4 minutes read Remote user research is called “settle for it” research. It’s research when the team needs more money to travel, the […]
