Categorical Data: Definition, Types, Features + Examples
When researchers study a concept, they need to gather data about it. This data can take many forms, such as […]
Market Research
Customer Data: What it is, Types & Collection Methods
Customer data can provide valuable insights into the demographics that interact with a brand. Businesses can use this information to […]
Behavioral data: What is it, Importance, Types & Examples
Organizations use the tried-and-true method of customer behavior observation to learn about consumer purchasing patterns. Understanding your audience is essential […]
Psychographic Data: Definition, Types & Ways to Collect
We want to know our customers. Marketing professionals share the goal of knowing and understanding our audiences like family. That […]
First Party Data: What is it, Importance & How is it Used
Today, one of the main forces behind productive research is data. But it all depends on where you are now […]
