Projective Techniques: Definition, Techniques & Examples
Reading Time: 6 minutes read Respondents do not frequently express deeply intrinsic motivations and attitudes when asked explicitly. Respondents might need to be aware of […]
Market Research
Unit of Analysis: Definition, Types & Examples
Reading Time: 5 minutes read The unit of analysis is the people or things whose qualities will be measured. The unit of analysis is an […]
Comparative Analysis: What It Is & How to Conduct It
Reading Time: 3 minutes read When a business wants to start a marketing campaign or grow, a comparative analysis can give them information that helps […]
Conformity Bias: What It Is, Types, Tips & Examples
Reading Time: 7 minutes read We’re going to look at conformity bias, also known as the bandwagon effect, which is one of more than a […]
Chi-square test: What is it & How to Calculate
Reading Time: 3 minutes read The chi-square test is often referred to as Fisher’s exact test. It is a statistical test used to examine categorical […]
