External Validity: Types, Research Methods & Examples
Reading Time: 4 minutes read External validity is one of the main goals of researchers who want to find reliable cause-and-effect relationships in qualitative research. […]
Market Research
Statistical Analysis Plan: What is it & How to Develop it
Reading Time: 5 minutes read Regardless of the research design, statistics are a crucial component of research since it allows the researchers to summarize the […]
Breaking down insights silos: Why is it important and how can you do it?
Reading Time: 3 minutes read As insights teams grow and mature, optimizing the flow of insights and data between researchers is increasingly essential. As the […]
Applied Research: Definition, Types & Examples
Reading Time: 4 minutes read Every research project begins with a clear definition of the investigation’s purpose, which helps to identify the research procedure or […]
Selection Bias: What it is, how to avoid it + practical impact
Reading Time: 6 minutes read Researchers may need help with findings that don’t match the realities of the target community. There are numerous causes, but […]
