Attitudinal Research: What it is + Advantages
Reading Time: 3 minutes read Attitudinal research is conducted by asking people questions about their feelings and attitudes on a certain topic. It can be […]
Market Research
In-depth analysis: What it is + Free Tips
Reading Time: 3 minutes read In-depth analysis requires both critical thinking and creative thinking. It often involves employing a variety of methods and tools, such […]
Data Repository: What it is, Types and Guide
Reading Time: 6 minutes read Collecting data isn’t that hard, but what’s hard is creating and maintaining a data repository. Even harder is making sense […]
Logo testing survey: What it is & why it’s important
Reading Time: 4 minutes read The first visual interaction that prospective customer has with your brand is when they see your logo. It’s also the […]
Purposive Sampling: A Tool for Informant Selection
Reading Time: 4 minutes read Purposive sampling requires researchers to have prior knowledge about the purpose of their studies so that they can accurately choose […]
