Moderated Usability Testing: Process and Best Practices
Reading Time: 9 minutes read Usability testing assists you in gathering qualitative data to gain a deeper understanding of your users. To maximize the benefits […]
Market Research
Positioning Strategy: A Complete Guide for Your Market Plan
Reading Time: 8 minutes read In marketing, a positioning strategy is like a special spotlight that shows how a brand is different from its competitors. […]
Synthetic Users: Product Development with User Research
Reading Time: 9 minutes read Product research is changing, and you’re at the center of this change with synthetic users. These AI-powered virtual participants can […]
Product Positioning: Definition, Types, Strategies + Examples
Reading Time: 7 minutes read Whether you’re a startup or an established company, launching a product comes with numerous challenges and tasks. Amidst the excitement, […]
Problem Statement: What It Is, How to Write + Examples
Reading Time: 5 minutes read A well-defined problem statement is the foundation of any successful project, research, or initiative. Whether you’re a student, a professional, […]
