See what your audience sees, through Heatmap & HotSpot testing
As researchers, we sometimes struggle with diving deep into your audience’s perceptions of any imagery or visual creative. Even when […]
Market Research
Four techniques to improve the business impact of research
Senior management needs to understand how market research impacts business decisions and performance. Market researchers are under constant pressure to […]
A house of card-sorting : And the categorizing begins
Are you designing a website, but you have no idea how to organize all of your content for your customers […]
Research problem: Everything a market researcher needs to know
A research process includes several steps that assist individuals involved in a study in conducting successful testing. Defining a research […]
Pearson correlation coefficient: Definition, formula & calculation, and examples
It is usual practice to quantify linear relationships through the Pearson correlation coefficient. To Indicate the strength and direction of […]
