See what your audience sees, through Heatmap & HotSpot testing
Reading Time: 4 minutes read As researchers, we sometimes struggle with diving deep into your audience’s perceptions of any imagery or visual creative. Even when […]
Market Research
Four techniques to improve the business impact of research
Reading Time: 3 minutes read Senior management needs to understand how market research impacts business decisions and performance. Market researchers are under constant pressure to […]
A house of card-sorting : And the categorizing begins
Reading Time: 4 minutes read Are you designing a website, but you have no idea how to organize all of your content for your customers […]
Research problem: Everything a market researcher needs to know
Reading Time: 10 minutes read A research process includes several steps that assist individuals involved in a study in conducting successful testing. Defining a research […]
Pearson correlation coefficient: Definition, formula & calculation, and examples
Reading Time: 7 minutes read It is usual practice to quantify linear relationships through the Pearson correlation coefficient. To Indicate the strength and direction of […]
