Brand Repositioning: What it is & How to Do It
Simply said, brand repositioning aims to change the audience’s perception of the brand to make it seem more appealing. “Branding” […]
Research Tools and Apps
Brand Perception: What it is & How to Measure It
Many firms strive to make great brand perception look better than it is. We realize it isn’t easy, but we’ll […]
Ad Testing: What it is & How to Run One
Ads remain one of the most crucial components of an overall advertising strategy. A potential customer only sees advertisements as […]
Creative Testing: What it is + Free Guide
Making the best creatives is essential if you want to engage your audience with your company’s story. In marketing, creative […]
Acquiescence Bias: What it is & How to Prevent It
For a good reason, consumer research is frequently concerned with acquiescence bias. A survey respondent who tends to agree with […]
