Training

Changing Your Company Name: A Real Life, No-Cost Process

Reading Time: 4 minutes read I first met Prasad Thammineni a couple of years ago. He asked me to write an article about his new […]

Benchmarking – A Live Experiment in Co-Creation – Are you ready for this?

Reading Time: 3 minutes read Last week as we were batting around our “Web Analytics” integration strategy (Omniture, Google Analytics) – we thought up of […]

Optimized Copywriting: Transform Features into Compelling Benefits

Reading Time: 3 minutes read Last month’s blog post focused on the basics of optimized copywriting – text that uses relevant keyphrases to attract increased […]