Changing Your Company Name: A Real Life, No-Cost Process
I first met Prasad Thammineni a couple of years ago. He asked me to write an article about his new […]
Training
Benchmarking – A Live Experiment in Co-Creation – Are you ready for this?
Last week as we were batting around our “Web Analytics” integration strategy (Omniture, Google Analytics) – we thought up of […]
Optimized Copywriting: Transform Features into Compelling Benefits
Last month’s blog post focused on the basics of optimized copywriting – text that uses relevant keyphrases to attract increased […]
Tips for Better Survey Writing: Using Results to Find a New Niche
You can’t be all things to all people. Surveys can double as valuable tools to identify specific market niches to […]
Five Tips for Getting Your Press Release Published
You have something interesting to share and you’d like to get a mention in the press. Trouble is, news staffs […]
