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We are proud to launch our newly minted Academic offering. We have over 30 leading institutions signed up in India […]
Calculus and Statistics There was this post on Quora by Erick Watson a while ago that caught our collective attention […]

Rensis Likert, a famous American psychologist, developed the Likert scale, which has profoundly affected the world of behavior research. Likert’s […]

One of our most-viewed articles is an article about four scales every researcher should remember. Since that post was written, […]

I’m ready to do some market research — Now What?! I can’t begin to tell you how many meetings I’ve […]