What’s Your Brand’s Irresistibility Quotient
Reading Time: 4 minutes read Brand’s Irresistibility Quotient When will be stop measuring Brands Irresistibility Quotient? Probably never – it comes to brand irresistibility quotient […]
Academic Research
How to Use Market Research to Redefine Your Brand
Reading Time: 4 minutes read Ever run into a picture of yourself from high school and think — OH MY GOD! What was I thinking […]
Understanding Data – How to Make it Mean Something
Reading Time: 7 minutes read Understanding Data We’ve been having a rather intense conversations around decisions and data lately- so imagine my happy surprise when […]
Why I Hate 5 and 7 Point Measurement Scales
Reading Time: 2 minutes read One beginner online survey tip is to avoid using Yes/No questions whenever possible. Instead, you’re supposed to use 5 or […]
Autodidact – Are Self-Taught Marketers Better Marketers?
Reading Time: 2 minutes read In the world of market research it’s extremely easy to get academic about everything. After all, we are practitioners of […]
