Challenge Yourself to Do Research That Debunks What You Think is True
Reading Time: 2 minutes read I’ve been following the ESOMAR (European Society for Opinion and Market Research) conference which is going on this week. Betty […]
Academic Research
Paper Surveys are finally dead
Reading Time: < 1 minute read Paper Surveys are finally dead The prediction that paper surveys are finally dead is a bold one, but I think […]
Questionnaire Sample Length: The Long and Short of Participant Engagement
Reading Time: 3 minutes read Questionnaire Sample Length Survey length in online interviews continues to be a bone of contention among people all along the […]
Lessons from Usability Testing: Designing for the Real World
Reading Time: 3 minutes read Usability Testing When designing a new system (or redesigning an existing one), it’s important to keep the user’s real-world context […]
How is Marketing Like Popping Corn?
Reading Time: 2 minutes read Today’s guest blogger is Chris Brown. Chris helps small and medium sized companies improve their marketing to get better sales results. […]
