Start Your Research Project With a Sense of Discovery and You’ll Come Out With More Knowledge
One of the most common things I’d hear upon completion of a market research project was “I already knew that?!” […]
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How Social Media and Mobile Devices Have Changed the Way We Segment
About six years ago I saw a demographer speak at a conference for natural food retailers and producers. He […]
Is Product Proliferation Killing Your Profitability?
Product proliferation is often a function of improving customer service and experience. A customer says they love product A and […]
How to Target Your Best Audience
In our last post, Michael DiFrsco, “The Affordable Branding Guy” from How-to-Branding told us WHY targeting an audience was so […]
What I Learned in Kindergarten is Now the Latest Focus Group Trend
One of my favorite business reading experiences comes from BNET.com — in particular, I just love Geoffrey James, the Sales […]
