“I’m Not Some Chick You Just Boned” and Customer Feedback in the Same Sentence — REALLY?
Reading Time: < 1 minute read Leave it to Bill Maher to do exactly that. Are transaction surveys going the way of the pop-up blocker? I […]
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Are We Practicing “Infographics” Like the Cavemen?
Reading Time: < 1 minute read If you haven’t had the opportunity to check out the new Research Access Blog, I encourage you to visit. There, […]
You’ve Had the Ask. Now Here’s the Listen!
Reading Time: 2 minutes read A Google search on your company or brand is elementary in this digital era and finding a mention on a […]
Ditch Your Likert Scale for the Max-Diff
Reading Time: < 1 minute read One of my favorite types of questions is the “importance” question. Questions like: “How important is it that your car […]
Getting What you Need From a Survey A Primer on Using a Survey to Gather Information
Reading Time: 5 minutes read Why do a survey? The basic purpose for conducting a survey is to gain information to help with planning and […]
